The list author says: "My list of best books on Google AdWords, 2013-2014. Many people search Google for 'tutorials on AdWords,' or 'quick how to guides on Google AdWords,' or 'How-to do AdWords effectively vs. essays on AdWords.' AdWords tutorials, new books on Google AdWords for 2014, or eBooks are rather hard to find, unfortunately; especially ones that are up-to-date with discussion of items like Google Enhanced Campaigns. If you know of a useful AdWords book, please Google 'Jason McDonald' and send me a suggestion. I am happy to add and update to this list!
AdWords can be your best friend, or your worst marketing enemy. Marketers and small businesses use AdWords to promote their business, but Google doesn't make it easy. These top-rated AdWords books help you understand what to do, and what NOT to do, on AdWords, to succeed!
AdWords has not produced a huge ecosystem of top-rated books on the topic, but still - there are at least ten books that cover Google AdWords advertising in an effective, top quality way. 2014 so far has been a pretty good year for books on AdWords. I teach Google AdWords online (just Google 'Jason McDonald' to find me), and I am always looking for new books for my 'Top Ten Google AdWords books' list. So if you have written a book on AdWords, send me an email and perhaps I'll add your book to my list of the best Google AdWords book, 2014.
Important topics for Google AdWords and marketing - * Keyword Match Types in AdWords * Enhanced Campaigns: GOOD BAD or JUST UGLY? * Google Display Network vs. Search Network * How to write good ads * How to bid effectively * What is Google AdWords Quality Score, and why do you care * Remarketing and other advanced Google tips"
"Google AdWords can be your best friend, or your worst enemy. This little book explains five ways that AdWords may be ripping you off. You can even take an 'AdWords Sobriety Test' to see if you understand the five gotchas hidden inside of Google AdWords."
"Free Google is about free resources for Google about AdWords, SEO, and Social Media. Many important learning resources exist by Google about AdWords, but they are hidden in the Googleplex, as well as free tools such as the Keyword Planner and other tools. A tour of the Googleplex: AdWords and beyond."
"My favorite book on AdWords, to date. Howie has done a fantastic job explaining AdWords for small business. He even identifies new tactics like remarketing in this up-to-date version. If you buy only one book on AdWords, this is the book to buy. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign."
"They say you can't judge a book by its cover, and this is true for Advanced Google AdWords. Don't let the word 'Advanced' scare you. This is really a very thorough, excellent treatment of AdWords from soup to nuts. Both basics and advanced. Mr. Geddes clearly knows his stuff."
"This is a new book, published by CreateSpace. So not sure if it has really truly wonderful information or not. But it may give a different perspective than the more formal books on AdWords and have some good tips."
"Published by O'Reilly this book is a very serious read on AdWords. That said, it covers the very important points such as the keyword match types in excruciating detail. Its coverage of the display network / bad match types on the display network is relatively weak. I recommend this book for a more advanced user, after having bought 'AdWords for Dummies, first'"
"My review of this book begins, 'Strong on Context, Weak on AdWords Details.' Larisa Lambert's Complete Guide to Google AdWords attempts a middle ground, and fails. Does that make it a bad book, no? Does it make it an incomplete book, yes."
"This book has some good coverage of the AdWords Display Network. I wish, however, that authors would be stronger in their criticism of the Display Network. Many advertisers advertise on it, without knowing or understanding and get into lots of trouble. That said, this is one of the better books on Google AdWords."
"This book is arrogant, but I love it anyway. It covers remarketing in AdWords, which is hugely important and it emphasizes the importance of email marketing as an add on to your AdWords strategy. The Display Network is also covered. So it is going to be one of the top AdWords books on my list."