The list author says: "A friend asked for books about starting a small business, I thought I'd make a listmania list so the recommendations could be used by others, too. A couple of the titles are geared towards California, but most are universally applicable."
"Mortimer Levitt was an amazing man. He not only sought to make money with his business, but to positively impact the lives of his employees and customers. He was a very classy man, and had the sort of street smarts that built a lot of this world. Not a comprehensive guide, more of a book of guidance. This book is out of print, but worth tracking down used."
"This recommendation is more about this series as a whole. Entrepreneur magazine has a number of these on different topics, such as professional services, restaurants, and other areas. They are highly targeted guides and very worthwhile."
"This book has some fluff, and needs to be read with discernment. Not every approach mentioned is as solid or as widely applicable as the rest in this book. That said, it's a great overview of many low-cost and free ways to market your small business."
"Networking is a part of business, and there are formal and informal dimensions to it. Mackay is a master, and he speaks from his own formidable experience. There are many good books on the topic, his is one of the best."
"It's nice to have some books and resources to "pick you up" from time to time. Gitomer's is fresh, readable, compact, and has nice online adjuncts. He has a whole series of these little books, but this one is among the best."
"Gary Vaynerchuk is a living example of the value of understanding and focusing on your passion. This book covers how the modern connectedness the internet and social networks in particular allow businesses to connect with customers in ways unheard of just a few years ago. A great book!"