The list author says: "Business is being squeezed by a stubborn economy, rapidly changing technology and customers who are focused on the small and local. Now building community is critical to success. ItÂs just like doing business in a small town, where reputation is forever. These books all feature some element of succeeding in this newly-changed economy, following the tested principles of successful small town businesses."
"Gary V. comes from a family of small town business owners, and he understands the relationship base we all have to work from now. He focuses in on the element of gratitude, one we could all stand to spend more time on."
"Being prepared for disasters is a survival trait in today's economy. For a view into a previous market bubble and bust cycle, look at the wheat markets of the early 1900's and how it lead up to the Dust Bowl."
"Jim Collins has a terrific understanding of the need for planning for zero. There will be times, perhaps even months or years, when your income is nothing. How will your business survive? Collins knows."
"When the traditional lending dries up, businesses have to look at alternative funding sources. Cortese offers information on alternative financing, including community development financial institutions (CDFI), direct public offerings (DPO), cooperatives, and crowdfunding."
"The changes in the world of business parallel those in the shipping world, and the changes in shipping have actually driven much of the change to the economy. The loss of geographic advantage plays out on multiple fronts in Levinson's story."
"The Manifesto declares, ÂA powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarterÂand getting smarter faster than most companies.Â This is a place where it all started."
"From an experienced business duo, this guide helps you rethink everything you think you know about business, especially about size. The idea of staying small because it's better than growing big challenges some long held assumptions, which is exactly what needs to be done."
"Shop Local, Eat Local, local art, local travel, everything is local now. The local movement has the potential to be the biggest shift in society (read: your customers) in decades. Before you presume your business is ready, get a better view of how all business is reconnecting to local."
"Put all these ideas together, and you get the Small Town Rules, my own book. Plan for zero, spend your brainpower before your money, cope with anywhere/anywhen technology, learn customer-driven communication, stay small to grow big, and build local connections. Small towns are our learning lab, and successful small town businesses are the best model to thrive today."