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Business Professional Essentials

Marketing-Professor
 
Good to Great: Why Some Companies Make the Leap...And Others Don't
Good to Great: Why Some Companies Make the Leap...And Others Don't
"This is one of my personal favorites.  A must-read for any business professional or student."
Blue Ocean Strategy
Blue Ocean Strategy
How To Win Friends and Influence People
How To Win Friends and Influence People
"Timeless lessons - a personal favorite!"
The Success Principles(TM): How to Get from Where You Are to Where You Want to Be
The Success Principles(TM): How to Get from Where You Are to Where You Want to Be
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)