The list author says: "Whether in management or the front line, if you work in an organization that is trying to lead change you'll find these resources indispensible to your success.
This Listmania expert has been leading a dedicated group of people to influence change (trying to get more people to take public transit, bike, walk and share the ride rather than drive alone) for two decades."
"If you lead an agency or company this is a great way to make sure your whole team is on the same page and moving forward together. Our team liked the book so much we're doing training classes on incorporating the principles into our work. The principles of the book are based on years and years of research that prove what separates the great from the good. Use it and do the same!"
"Awesome personal manifesto style book. It mixes Daniel Pink's right-brained thinking with today's reality that The New Rules/Groundswell rule the way we and oranizations work. Seth shows how "Linchpins" use their right brain/new tools to make things happen and become the indispensable parts of today's companies."
"Have you ever worked around someone who made you feel smarter and more capable? These people are Multipliers. Have you ever worked around someone who made you question your own intelligence? These are diminishers. The authors did research on over 150 top CEOs and show us how to learn to be a multiplier. Excellent read!"
"Old school is left brain thinking and organizations. The future is for right brained people and organizations. Daniel Pink shows us why this is so and how to take advantage of it - or get left behind."
"Build a stronger team and well-rounded thinking with Emergenetics. Think of it as an easier to understand, color-coded Myers-Briggs. Way easier. Our entire team went through the process and used the book to reinforce what we learned in the in-person sessions. What's your thinking style (conceptual, social, analytical, or structural)? Fun!"
"Tom Peters is the god father of business management. In this very easy to read book the author provides 163 practical things that any leader can do to improve themselves and their team on the way to doing great things. You'll find yourself underlining and tabbing many items."
"We loved Chip and Dan Heath's first book Made to Stick and Switch is even better. Filled with research on how individual, managers, and leaders can effect change. Works as both a managment book and a marketing/change book."
"Marketing Guru Seth Goden shows you the difference between just marketing and being remarkable - which is better than just marketing. If your organization has a marketing component, invest in making purple cows instead. Marketing is no longer a stand alone department but should be integrated into the entire enterprise. A must and easy read."
"From the great research minds of the folks who brought us Good to Great, Built to Last dissects what it takes to build a great company. And the research shows it isn't great products or charismatic leaders. Rather its having a core ideology that supports bright people. If you're building an organization you want your team to read this book."
"If you run a store or call center or any organization this is a must read. Fun too. Uses YUM! brands (KFC, Pizza Hut, Taco Bell) and has lots of great examples on how to create customer mania about your service."
"Those of us who serve customers can learn a lot from the people who have perfected customer service while serving a cup of coffee. The author demonstrates how we can use the Starbucks method in our own companies. Great strategies and tons of ideas. Get a book for everyone on your staff and develop your own Green Apron Book!"
"If you run a customer service oriented organization this is a must-read. Full of usefull principles for treating customers (and employees) right - in any line of business. Learn the 51% rule, constant gentle pressure and when to say no. Bonus if you like food and restaurant stories."
"Every organization is vulnerable to complacency and decline. The author of Good to Great and Built to Last shows your organization the signs to look for to stop this and nip it in the bud. Great research and real world examples."
"Companion to the fantastic book. For those in the public sector a handy tool to further take the principles from the main book and use them when profit isn't you're bottom line. Its helpful to read the big book first though."
"Sparking people to action and working together around a shared vision/common goals is something needed at all levels of the organization and storytelling is one of the best tools for achieving these. Famous business author Stephen Denning shows you how."
"The authors show the importance of learning and mastering how organizations really work, not just how the organization chart shows how things are supposed to get done. Combine the informal with the formal and you can't miss."
"The Gladwell book that started it all as he answers the question about how products and ideas catch on. Lots of research. Very fun. A "John Martin (Boomer Consumer author) recommended book" that we all love."
"Noted pundit and pollster Frank Luntz is the guru of words. Years of research with polls, focus groups and traveling around the country give him a great perspective on how to reach your audiance. Awesome book. A must read. Political junkees will like the stories, but whatever your politics, there's lots of good stuff in here for you!"
"Our favorite author that change can be effected by a group of people somehow connected to each other - a tribe. He argues that if you want to lead that change (TDMers that means you) then you want to create and lead that tribe to the mountain top."
"Why do some people succeed where others don't? Gladwell has some research that shows it isn't all about being smarter or working harder. Sometimes there are other built-in advantages. You will never think of successful people the same way after reading this book. And it also gives you some clues on how to build success for yourself."
"dvertising and press releases aren't the only way to get the word out. Blogging is a great way to promote your cause and archive your story. Every local program should have one. Debbie Weil explains why your organization needs a blog and then shows you how to do it. We read it before starting CommuterPageBlog and loved it."
"From the people who bring you the great magazine "Fast Company" comes the book about leaders that don't do business as usual and in the process make their organizations great. Filled with stories about companies you know with wonderful inspiration to take your team to another level."
"The main point that I got out of this book was to keep your data open to the public and to share everything. For those of us in transit that means providing open access to your schedules and alerts and maps and let the public invent applications useful to them from it."