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Startup and Small Business Marketing

Robbin Block "marketing expert"
The list author says: "There are thousands of books, but you can start with these. I recommend them in my classes and use them for my own reference. There's a heavy emphasis on strategy, followed by some tactical."
Social Persuasion: Making Sense of Social Media for Small Business
Social Persuasion: Making Sense of Social Media for Small Business
"My own book based on the many presentations I've given about marketing and social media, and packed with even more detail. It explains where social media fits in your marketing strategy, how to choose the right sites to participate in and how to save time doing it."
Principles of Marketing, 12th Edition
Principles of Marketing, 12th Edition
"This is kind of the academic bible of marketing, but you don't need the absolute latest version to learn the real basics of marketing. They just haven't changed that much."
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Positioning: The Battle for Your Mind, 20th Anniversary Edition
"These guys wrote the definitive book on the subject."
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
"Learn what an "early adopter" really is from the guy who coined the phrase. An essential for anyone putting a technology product on the market."
6 Steps to Free Publicity: For Corporate Publicists or Solo Professionals, Including Publishers, Consultants, Conference Planners, Politicians, Inventors
6 Steps to Free Publicity: For Corporate Publicists or Solo Professionals, Including Publishers, Consultants, Conference Planners, Politicians, Inventors
"For what goes into a press kit to ideas for tips releases and dealing with the media, this is a gem. Had my first interview with a magazine recently, and I sailed through with flying colors thanks to this book."
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
"This book is just fun to read and really drills down on what Web usability is and how to respect it when building a website."
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
"Once you've got your strategy down, the Guerilla Marketing books will help you focus on the tactical aspects. In other words, they'll give you ideas for getting the job done. If you don't have you're strategy in place though, it's going to be hard to know which ones to choose. You might want to read Philip Kotler's book first."
The Non-Designer's Design Book (3rd Edition)
The Non-Designer's Design Book (3rd Edition)
"Read this book to get a clear understanding of the basic principles of graphic design. It's very straight forward with excellent examples of what to do. Particularly useful if you can't afford to hire a designer and at least want to make improvements in your own materials."