"ÂEat! Know what you eat! And don't eat too much!Â. Mr. Pollan, a well-known journalist & best seller author, writes about food in the modern society. This book is the expanded version of "Food Rules", recommend to anybody who lives & eat in today's world, even more if you live in the US. Check his web site http://michaelpollan.com/ & TV special ÂThe Botany of DesireÂ."
"ÂEat! Know what you eat! And don't eat too much!Â. Mr. Pollan, a well-known journalist & best seller author, writes about food in the modern society. This book is a short version of "In Defense of Food: An Eater's Manifesto", recommend to anybody who lives & eat in today's world, even more if you live in the US. Check his web site http://michaelpollan.com/ & TV special ÂThe Botany of DesireÂ."
"High-tech products require marketing strategies that differ from those in other industries. Products may initially sell well to technical customers (innovators and early adopters) & then fail to move across mainstream markets & customers. The "Technology Adoption Life Cycle" model is explored providing a framework to guide high-tech companies as they cross the chasm during the productÂs life cycle"
"Self-help sales book. Easy to read, most concepts here are probably basic for the more experienced sales professional. Anyway, this is a fun book, written by a sales person to the sales person, w/ lots of small drops of wisdom, advice, and truth. I wish I was given this book 10 years ago when I started dealing w/ customers on a daily basis. Check the author's web site and weekly e-newsletters."
"Just a little break from the business literature. Nothing better than a book from Luis Fernando Verissimo, one of my favorite Brazilian authors. His smart narratives and stories are always full of sense of humor and interesting characters. Unfortunately not many of his books have been translated into other languages (Os Espioes - The Spies - is written in Portuguese)."
"Short, motivational, book about the idea of how anyone is capable of being extraordinary while executing the most ordinary daily tasks in your life or in your job. How to exceed and transform yourself and others around you and make a (real) difference everyday."
"Just checking one of the many titles from Seth Godin. This was available during the close out of a Borders bookstore near by. It is a very short book, interesting, the author is famous for its blog and the writing style is similar, short, easy to read. I recommend getting to know the author (check his ideas, blogs, TED's speeches, on-line content) more than I recommend the book itself."
"Interesting book. It goes through a simple set of rules to help the sales and marketing professional better understand and increase the confidence in the product value, stop the discounting habit, better deal with poker-playing buyers, and overall stop leaving money on the table, increase profits and revenue."