Shop Auto Winter Products Salon Beauty Best Books of the Year Black Friday Deals Week nav_sap_hiltonhonors_launch For a limited time. 3 months for $0.99. Amazon Music Unlimited. New subscribers only. Terms and conditions apply. STEM Starting at $39.99 Grocery Handmade Gift Shop Book a house cleaner for 2 or more hours on Amazon Prime member deal on Amazon Video: 50% off select Pixar movie rentals Prime member deal on Amazon Video: 50% off select Pixar movie rentals Prime member deal on Amazon Video: 50% off select Pixar movie rentals  Three new members of the Echo family Save $50 on All-New Fire HD 10. Limited-time offer. $30 off Kindle Paperwhite GNO Shop now HTL17_gno

Reading List

Marco Peres
The list author says: "Here is a list of the books I read or I am reading. Most are business books and related to my job, but there are some other books as well"
In Defense of Food: An Eater's Manifesto
In Defense of Food: An Eater's Manifesto
"“Eat! Know what you eat! And don't eat too much!”. Mr. Pollan, a well-known journalist & best seller author, writes about food in the modern society. This book is the expanded version of "Food Rules", recommend to anybody who lives & eat in today's world, even more if you live in the US. Check his web site http://michaelpollan.com/ & TV special “The Botany of Desire”."
Food Rules: An Eater's Manual
Food Rules: An Eater's Manual
"“Eat! Know what you eat! And don't eat too much!”. Mr. Pollan, a well-known journalist & best seller author, writes about food in the modern society. This book is a short version of "In Defense of Food: An Eater's Manifesto", recommend to anybody who lives & eat in today's world, even more if you live in the US. Check his web site http://michaelpollan.com/ & TV special “The Botany of Desire”."
Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business
Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business
"Making sense of corporate meetings. Understanding the different types of meeting, the time, purpose and format are key for conducting more efficient meeting in modern corporations."
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
"High-tech products require marketing strategies that differ from those in other industries. Products may initially sell well to technical customers (innovators and early adopters) & then fail to move across mainstream markets & customers. The "Technology Adoption Life Cycle" model is explored providing a framework to guide high-tech companies as they cross the chasm during the product’s life cycle"
Little Red Book of Selling: 12.5 Principles of Sales Greatness
Little Red Book of Selling: 12.5 Principles of Sales Greatness
"Self-help sales book. Easy to read, most concepts here are probably basic for the more experienced sales professional. Anyway, this is a fun book, written by a sales person to the sales person, w/ lots of small drops of wisdom, advice, and truth. I wish I was given this book 10 years ago when I started dealing w/ customers on a daily basis. Check the author's web site and weekly e-newsletters."
OS Espioes
OS Espioes
"Just a little break from the business literature. Nothing better than a book from Luis Fernando Verissimo, one of my favorite Brazilian authors. His smart narratives and stories are always full of sense of humor and interesting characters. Unfortunately not many of his books have been translated into other languages (Os Espioes - The Spies - is written in Portuguese)."
Inspired: How To Create Products Customers Love
Inspired: How To Create Products Customers Love
"I am reading this book."
Riding The Waves of Culture: Understanding Diversity in Global Business
Riding The Waves of Culture: Understanding Diversity in Global Business
"I am planning to read this book."
The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary
The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary
"Short, motivational, book about the idea of how anyone is capable of being extraordinary while executing the most ordinary daily tasks in your life or in your job. How to exceed and transform yourself and others around you and make a (real) difference everyday."
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
"Just checking one of the many titles from Seth Godin. This was available during the close out of a Borders bookstore near by. It is a very short book, interesting, the author is famous for its blog and the writing style is similar, short, easy to read. I recommend getting to know the author (check his ideas, blogs, TED's speeches, on-line content) more than I recommend the book itself."
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
"I am reading this book."
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
"Interesting book. It goes through a simple set of rules to help the sales and marketing professional better understand and increase the confidence in the product value, stop the discounting habit, better deal with poker-playing buyers, and overall stop leaving money on the table, increase profits and revenue."
The Compound Effect
The Compound Effect
"I read this book."