The list author says: "So you want to increase the adoption of energy efficiency measures, and make conservation a lasting habit. These books on marketing, psychology and other topics will give you the fundamentals as well as advanced thinking on advocating behavioral change.
This list is compiled by Denis Du Bois, host of the "Energy Priorities" radio program heard on NPR stations. Denis is a marketing professional with 25+ years of experience to share."
"When this book came out I was excited to see someone qualified providing insights into these hidden facets of human nature. Since then it has become the central reference for other authors on the subject of behavior change."
"Branding is an emotional connection between a customer and a thing. Some marketers talk about "building a brand," as though the absence of a brand is possible. Whether or not you try to shape the brand for your energy efficiency programs, customers will create one -- and it might not be good. Al Ries is a well-known and respected author in the marketing literature that shaped modern techniques."