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MUST READ Books for Small Business Owners

A. M. Ruthmann "photographer"
The list author says: "This is a collection of the absolute best books to help you succeed in business. From marketing, branding, and publicity to networking, self-improvement, and organizing your life in a way that is productive and successful, these books are all highly rated and frequently reviewed. If you take these books to heart and act on their principals, success and wealth will come to you naturally no matter what business you're in!"
How to Win Friends & Influence People
How to Win Friends & Influence People
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
The Anatomy of Buzz: How to Create Word of Mouth Marketing
The Anatomy of Buzz: How to Create Word of Mouth Marketing
Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking
Love Is the Killer App: How to Win Business and Influence Friends
Love Is the Killer App: How to Win Business and Influence Friends
Good to Great: Why Some Companies Make the Leap...And Others Don't
Good to Great: Why Some Companies Make the Leap...And Others Don't
Citizen Marketers: When People Are the Message
Citizen Marketers: When People Are the Message
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
The Big Red Fez: How To Make Any Web Site Better
The Big Red Fez: How To Make Any Web Site Better
The Long Tail: Why the Future of Business is Selling Less of More
The Long Tail: Why the Future of Business is Selling Less of More
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not!
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not!
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Thinking for a Change: 11 Ways Highly Successful People Approach Life and Work
Thinking for a Change: 11 Ways Highly Successful People Approach Life and Work
Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Little Red Book of Selling: 12.5 Principles of Sales Greatness
Little Red Book of Selling: 12.5 Principles of Sales Greatness
Smart Sales People Don't Advertise: 10 Ways To Outsmart Your Competition With Guerilla Marketing
Smart Sales People Don't Advertise: 10 Ways To Outsmart Your Competition With Guerilla Marketing
Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)
Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)
Lovemarks
Lovemarks
What Got You Here Won't Get You There: How Successful People Become Even More Successful
What Got You Here Won't Get You There: How Successful People Become Even More Successful
Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
The SPEED of Trust: The One Thing that Changes Everything
The SPEED of Trust: The One Thing that Changes Everything
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Getting Things Done: The Art of Stress-Free Productivity
Getting Things Done: The Art of Stress-Free Productivity
Ask and It Is Given: Learning to Manifest Your Desires
Ask and It Is Given: Learning to Manifest Your Desires
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Failing Forward: Turning Mistakes into Stepping Stones for Success
Failing Forward: Turning Mistakes into Stepping Stones for Success
Dig Your Well Before You're Thirsty: The Only Networking Book You'll Ever Need
Dig Your Well Before You're Thirsty: The Only Networking Book You'll Ever Need
Built to Last: Successful Habits of Visionary Companies
Built to Last: Successful Habits of Visionary Companies
BrandSimple: How the Best Brands Keep it Simple and Succeed
BrandSimple: How the Best Brands Keep it Simple and Succeed
What Clients Love: A Field Guide to Growing Your Business
What Clients Love: A Field Guide to Growing Your Business
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
The Artist's Way
The Artist's Way