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10 Essential Books for Mass Comm. Researchers

Chance
The list author says: "A list of scholarly non-fiction for undergraduates and graduates in media studies, journalism and mass communication, and political science."
History Of Communication Study
History Of Communication Study
Media Effects: Advances in Theory and Research, 3rd Edition
Media Effects: Advances in Theory and Research, 3rd Edition
All the News That's Fit to Sell: How the Market Transforms Information into News
All the News That's Fit to Sell: How the Market Transforms Information into News
Analyzing Media Messages: Using Quantitative Content Analysis in Research (Lea Communication Series)
Analyzing Media Messages: Using Quantitative Content Analysis in Research (Lea Communication Series)
News That Matters: Television and American Opinion (American Politics and Political Economy Series)
News That Matters: Television and American Opinion (American Politics and Political Economy Series)
Statistical Methods For Communication Science
Statistical Methods For Communication Science
The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)
The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)
The Institutions of American Democracy: The Press (Institutions of American Democracy Series)
The Institutions of American Democracy: The Press (Institutions of American Democracy Series)
Regression Models for Categorical Dependent Variables Using Stata, Second Edition
Regression Models for Categorical Dependent Variables Using Stata, Second Edition
Post-Broadcast Democracy: How Media Choice Increases Inequality in Political Involvement and Polarizes Elections (Cambridge Studies in Public Opinion and Political Psychology)
Post-Broadcast Democracy: How Media Choice Increases Inequality in Political Involvement and Polarizes Elections (Cambridge Studies in Public Opinion and Political Psychology)