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Top books for learning and mastering business advertising

Allison Thomas
The list author says: "I've read some really good business advertising books this year. The best recently is "Wild West 2.0," because Advertising is often about your online reputation, which is now driven by the first impression people get from your blog and profiles on facebook, twitter, or other social media sites."
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
Advanced Google AdWords
Advanced Google AdWords
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
Ultimate Guide to Pay-Per-Click Advertising
Ultimate Guide to Pay-Per-Click Advertising
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing
Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing
Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes
Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes
Ogilvy on Advertising
Ogilvy on Advertising
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
Confessions of an Advertising Man
Confessions of an Advertising Man
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Scientific Advertising
Scientific Advertising
It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book
It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book
Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
You, Inc.: The Art of Selling Yourself
You, Inc.: The Art of Selling Yourself
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
Sway: The Irresistible Pull of Irrational Behavior
Sway: The Irresistible Pull of Irrational Behavior
Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
It Only Takes 1% to Have a Competitive Edge in Sales
It Only Takes 1% to Have a Competitive Edge in Sales
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Tom Hopkins Audio Sales Collection
Tom Hopkins Audio Sales Collection
How to Master the Art of Selling
How to Master the Art of Selling
Selling in Tough Times: Secrets to Selling When No One Is Buying
Selling in Tough Times: Secrets to Selling When No One Is Buying
Buyology: Truth and Lies About Why We Buy
Buyology: Truth and Lies About Why We Buy
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Logo Design Love: A Guide to Creating Iconic Brand Identities
Logo Design Love: A Guide to Creating Iconic Brand Identities
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
SPIN Selling
SPIN Selling
The New Positioning: The Latest on the World's #1 Business Strategy
The New Positioning: The Latest on the World's #1 Business Strategy
Repositioning: Marketing in an Era of Competition, Change and Crisis
Repositioning: Marketing in an Era of Competition, Change and Crisis
Diffusion of Innovations, 5th Edition
Diffusion of Innovations, 5th Edition