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Infomercial Marketing

Jon LaClare
The list author says: "As an infomercial producer and DRTV industry veteran, these are the books that I find most interesting and helpful when it comes to marketing consumer products."
Sell On Tv
Sell On Tv
"Yes, I am the author!  I wrote this book because I didn't see any simple, how-to books to help inventors and entrepreneurs wade the infomercial marketing waters."
"This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze
"This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze
"One of the best-written histories of a successful infomercial product.  Very entertaining!"
The Infomercial & DRTV Handbook: A Step By Step Guide To Understanding Direct Response TV
The Infomercial & DRTV Handbook: A Step By Step Guide To Understanding Direct Response TV
"An invaluable resource for newcomers to the DRTV industry."
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
"A must-read if you write your own copy or are in charge of the destiny of your product."
The Salesman of the Century
The Salesman of the Century
"This industry wouldn't exist if it weren't for Ron Popeil.  You won't learn industry secrets here, but it's an entertaining read."
Marketing Management (14th Edition)
Marketing Management (14th Edition)
"Philip Kotler is widely recognized as the preeminent authority on marketing in MBA programs.  This is the book I used at the University of Chicago in my first marketing course.  It is still on my bookcase, and I often use it as a reference.  Older editions are fine, and much cheaper."