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Marketing Reading Recommendations

K. Myers "bookworm"
The list author says: "These books are recommended for participants in the Community Choice Credit Union, Community Campus Marketing 101 course. Some of them are available to borrow from the marketing team, others can be purchased on Amazon.com. Please confer with the marketing team prior to ordering a book."
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers
Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers
slide:ology: The Art and Science of Creating Great Presentations
slide:ology: The Art and Science of Creating Great Presentations
Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students
Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
Design Basics Index
Design Basics Index
The Designful Company: How to build a culture of nonstop innovation
The Designful Company: How to build a culture of nonstop innovation
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business