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Advantage for Music

Why use Advantage to sell your Music?

In the music industry, CDs usually have to reach a critical mass before making it into major wholesale channels. The Advantage program was designed to change the rules and level the playing field by providing the tools and framework to ensure that all titles appear frequently and prominently throughout Amazon.com.It allows almost anyone to open a direct account with Amazon.com and put their products on our virtual shelves. As an independent musician or small studio, the Advantage program allows you to have a direct and profitable relationship with Amazon, putting your CDs in front of millions of qualified customers. If Amazon already buys your top-selling CDs, the Advantage program is a great way to list everything else in your catalog.

It's Easy to Join
All you need to enroll in Advantage is North American distribution rights for your music title(s), scannable barcodes with the UPC on the back cover, and online access to manage your account. Advantage is nonexclusive and only $99 per year plus a 55% standard discount on the sale of your items.

What are the benefits of Advantage for Music?

Leverage Amazon's remarkable selling power
With tens of millions of customers, Amazon.com is one of the world's leading online destinations. We are open 24 hours a day, 7 days a week, 365 days a year. Amazon has the unique ability to match specialized, niche, or "hard to find" products with the customers most likely to purchase them, and Amazon.com has a world renowned reputation for service, reliability and security.

Exposure for your product page
The Detail Pages for Advantage items perform identically to other "owned inventory" pages on Amazon.com. To customers, there is no difference between Advantage and non-Advantage products. Auto-merchandising, customer discounting and marketing placement logistics are the same.

Low inventory commitment, automatic reordering
Advantage is a very simple, efficient way to distribute your music on Amazon.com. Amazon has great forecasting tools, so your music title(s) stay in stock with very low returns. Our initial order is as little as two units and we keep just enough quantity in stock to fill anticipated customer orders. We continually adjust the number of copies we order from you based on the recent sales performance of your titles.

Amazon provides fulfillment and customer service
Access Amazon's world-class customer service and fulfillment support. We handle the payment, shipping, and all customer service issues, including returns.



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