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What is Advantage?

Welcome to Advantage! Advantage is a self-service consignment program that enables you to promote and sell media products directly on
Advantage is designed specifically for publishers, music labels, studios, authors, and other content owners who would like to source their products to, the world's leading on-line retailer. It gives you the opportunity to market your products to millions of customers. The program offers a proven means of distribution and order fulfillment for media product (such as books, videos, and music). The Advantage program is not intended for individuals selling used copies, or resellers of books (such as bookstores). If that is your interest, you should review the other selling options, such as Selling on Amazon and Fulfillment by Amazon.

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Below, you can see how the Advantage program works. You can also review the top questions asked about the program by members from the link on the left. If you have more questions then simply click here to Contact us.

How does Advantage work?

To join Advantage you'll need to set up an Advantage account on-line. Once your account is active, you can start adding the items you intend to source to us. Adding items to your account tells us which products are available from you. To list products, you need to have valid legal title to distribute them.
Once your titles are enrolled (listed) in your account, will automatically begin ordering them. This typically occurs once a week. Our goal is to have you send us enough copies of the title to meet current customer demand, along with enough extra to meet that demand for the next few weeks. You simply confirm the orders in your Advantage account, and let us know when you anticipate them arriving at our warehouse. Information on shipping rules and guidelines can be found in the online Help Center of your Advantage account.

Getting Started

It's easy! Here are the three simple steps you need to follow:
  1. Read, agree to, and comply with the Membership Agreement and the Instructions & Rules for Advantage.
  2. Submit an Advantage application on line and enroll at least one item into your new account.
  3. We will send you an e-mail notifying you if your application to Advantage has been accepted (typically within 24 hours).
Please note in order to participate in the Advantage program you will need the following:
  • North American distribution rights for any titles you enroll
  • Access to e-mail
  • Access to the Internet
  • A U.S. Bank Account (for Electronic Funds Transfers; you do not need a U.S. bank account to receive paper checks)
  • A valid ISBN, UPC, or EAN for each of your items
  • A scannable barcode on each of your items which maps to the valid ISBN, UPC, or EAN

How will I know if my product is available on

Once we receive your inventory, it will be stored in one of our world-class fulfillment centers, and will be available for purchase. The item will appear as "In-stock" on its product page, and it will be eligible for Prime(TM) and FREE Super Saver Shipping.

How will I be paid?

Since Advantage is a consignment program, we'll pay you for the inventory after it has been purchased and shipped to customers. You'll be paid on a monthly basis, 30 days after the end of the month in which the unit is sold. Our standard terms include a 55% Purchase Discount (off the List Price, which you set), member-paid shipping to our warehouse and a $99 Annual program membership fee. Complete terms and requirements can be reviewed during account creation.

What if I need help?

Should you have any questions or concerns about your account, you can reach us 24 hours a day, 7 days a week through the online "Contact Us" form, available at the bottom of every web page in your Advantage account.

You can also review a list of Frequently Asked Questions or access the online Help system once you have created an Advantage account..

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