It may look simple, but the Uno's U-shape is the result of extensive prototyping, all to find a shape that was comfortable in the hand and easy to eat with.
About the Startup
Describe your product in 3 words.
Smart, strong, civilized.
How did you come up with the idea for this product?
GoBites took over two years to develop, but we think they were worth the wait. We wanted to create eating tools that many different types of people can use in many different situations, and we wanted to make them simple, extremely durable, and a joy to use. We're confident that we've achieved all of that and more with GoBites.
What makes your product special?
So far all three GoBites have won the prestigious Red Dot, IDEA, and Spark awards for excellence in design. Most people aren't familiar with these awards, but they're the kind of thing that designers that wear all black and have fancy glasses get in a tizzy over. It was no small feat to try to reinvent something as ubiquitous and fundamental as a spoon and fork, and we're stoked that others have recognized our efforts.
What has been the best part of your startup experience?
Seeing the excitement around these very simple tools - from users, from the press, and from design award committees - has validated our conviction that design and innovation can be brought to small, everyday items. Our goal at humangear is to design products that make life on the go easier, more organized, and more fun - and it's awesome to see the GoBites fulfilling that mission!