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iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us Hardcover – August 22, 2017
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With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s to the mid-2000s and later, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps why they are experiencing unprecedented levels of anxiety, depression, and loneliness.
But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. iGen is also growing up more slowly than previous generations: eighteen-year-olds look and act like fifteen-year-olds used to.
As this new group of young people grows into adulthood, we all need to understand them: Friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
- Print length352 pages
- LanguageEnglish
- PublisherAtria Books
- Publication dateAugust 22, 2017
- Dimensions6 x 1.1 x 9 inches
- ISBN-109781501151989
- ISBN-13978-1501151989
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Editorial Reviews
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“We’ve all been desperate to learn what heavy use of social media does to adolescents. Now, thanks to Twenge’s careful analysis, we know: It is making them lonely, anxious, and fragile—especially our girls. If you are a parent, teacher, or employer, you must read this fascinating book to understand how different iGen is from the millennials you were just beginning to figure out.” -- Jonathan Haidt, NYU-Stern School of Business, author of The Righteous Mind
“Jean Twenge collates the data on a generation and not only surprises readers with astonishing discoveries, but also helps us to make sense of what to do with those discoveries. This book is a must-read for anyone interested in understanding students.” -- Dr. Tim Elmore, author of Marching Off the Map, President of GrowingLeaders.com
“The reigning expert on generational change weighs in on the iGen, making a case for dramatic changes in just the last five years. Few accounts have seemed more sensational, and few have seemed more true.” -- Lisa Wade, PhD, author of American Hookup: The New Culture of Sex on Campus
"This book is a game-changer. If you want to understand how to parent, teach, recruit, employ, market to, or win the vote of anyone born between 1995-2012, you need to read this book. iGen will change the way you think about the next generation of Americans." -- Julianna Miner, Professor of Public Health, George Mason University
"Dr. Twenge brings to light, with longitudinal scientific data and personal interviews, a generation that is truly unique. An easy and scientifically informative read.” -- Larry D. Rosen, Ph.D., Professor Emeritus and author of 7 books on the impact of technology including The Distracted Mind: Ancient Brains in a High-Tech World (with Adam Gazzaley, MD, Ph.D., MIT Press, 2016)
“Stocked with valuable insights, iGen is a game changer and this decade’s ‘must read’ for parents, educators and leaders. Her findings are riveting, her points are compelling, her solutions are invaluable.” -- Michele Borba, Ed.D., Educational Psychologist and author of UnSelfie: Why Empathetic Kids Succeed in Our All-About-Me World
“Jean Twenge is the ultimate authority in generational differences who has been at the forefront of many trends. Her latest book iGen charts the surprising new normal of the current generation. It's a must read for anyone who is interested in young people and technology, filled with fascinating data that shines a light on many unique aspects of youth today.” -- Yalda T Uhls, author of Media Moms and Digital Dads: A Fact-Not-Fear Approach to Parenting in the Digital Age
“We all have impressions about the newest crop of teens and emerging adults, but what really is going on? Jean Twenge is the expert in the use of normative data, collected in systematic surveys over the years, to understand how the experiences, attitudes, and psychological characteristics of young people have changed over generations. Rigorous statistical analyses, combined with insightful interviews and excellent writing, create here a trustworthy, intriguing story.” -- Peter Gray, Research Professor of Psychology at Boston College and author of Free to Learn: Why Unleashing the Instinct to Play Will Make Our Children Happier, More Self-Reliant, and Better Students for Life.
“iGen is a monumental scientific study, and it reveals astonishing conclusions about today’s emerging adults. If you’re interested in unpacking the habits and the psyche of America’s future, start with this book!" -- Eli J. Finkel, author of The All-Or-Nothing Marriage
“A new look at the next generation. . . surprising.” ― Time
"The convergence of these diverse personal narratives with the data analysis lends a compelling sense of authority to the work...Technology in the last 30 years has not simply changed American culture, but transformed it. Twenge's book is a wake-up call and poses an essential question: Where do we go from here?" ― Chicago Tribune
About the Author
Product details
- ASIN : 1501151983
- Publisher : Atria Books (August 22, 2017)
- Language : English
- Hardcover : 352 pages
- ISBN-10 : 9781501151989
- ISBN-13 : 978-1501151989
- Item Weight : 1.12 pounds
- Dimensions : 6 x 1.1 x 9 inches
- Best Sellers Rank: #171,449 in Books (See Top 100 in Books)
- #29 in Demography Studies
- #87 in Social Sciences Research
- #158 in Social Aspects of Technology
- Customer Reviews:
About the author

Jean M. Twenge, Ph.D., is a widely published professor of psychology at San Diego State University. Her research has appeared in Time, USA Today, The New York Times, and The Washington Post, and she has been featured on Today, Good Morning America, and CBS This Morning. She holds degrees from the University of Chicago and the University of Michigan. Dr. Twenge lives with her husband and three daughters in San Diego, California.
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As a sexagenarian father of two daughters, aged 14 and 16, I desperately needed and wanted to read this book. And I wasn’t disappointed. It is well written and provides a wealth of information and insight. Much of it, I found, reinforced my own observations of my daughters. In some cases, that allowed me to breathe a sigh of relief. At the very least, their habits that are the most different from my own at their age are not unique to them.
Twenge is careful up front to articulate the limitations of this type of statistical analysis. “Because the survey samples are nationally representative, they represent American young people as whole, not just an isolated group.” That larger group, the iGen’ers, are defined as those born from 1995 to 2012, a group of 74 million Americans that currently account for 24% of the population.
One of the things I normally find limiting in this kind of big data statistical analysis is that it chronicles attributes. But if a picture is worth a thousand words, a behavior is worth ten thousand pictures, and Professor Twenge clearly appreciates that. She doesn’t just present the data, she probes it.
A few random thoughts occurred to me as I read it.
I came of age at the height of the Vietnam War. When I was required to register with Selective Service, the draft was still in place and college deferments, for good reason, had been eliminated. I vividly recall standing in my high school cafeteria at the age of 17 listening to the statewide announcement of our lottery draft numbers. The numbers were drawn by birth date and the official reading the numbers started the broadcast noting that the first 123 numbers drawn were almost certain to be drafted, the second 123 numbers may or may not be depending on need, and the last 119 could rest easier. My birthday was drawn 124th. The birthday of my friend, who happened to be standing next to me, was drawn 3rd.
I offer that only to suggest that there are certain historical events that help to define individuals, if not a generation. The risk of being sent to fight in the jungle of Southeast Asia was one for me. That’s not to say that iGen’ers have not endured such historic events. It’s just to remind us that they exist.
The other observation that I had, which isn’t directly explored in the book, is the change not just in how we live, but where we live. I walked to school on my own starting in the fourth grade, road my bicycle everywhere, and spent nearly all of my waking hours with friends—with no adult supervision. People didn’t live in sub-divisions so much in those days. We lived in economically diverse neighborhoods. Urban sprawl and the socio-economic homogeneity of the suburban subdivision have both empowered and demanded certain changes in how our children live.
My final observation has to do with the individualistic versus collective social norm. Professor Twenge writes, “…cultural individualism is connected to slower developmental speeds across both countries and time. Around the world, young adults grow up more slowly in individualistic countries than collectivist ones.”
My family lived in China for nine years. For my daughters, it was during the period from age 5 until age 14, on average. China has a collective culture in the extreme and it was my observation that the children matured very slowly, at least compared to my personal experience as a Boomer. (I found out from this book that this is a global development.) Because of the collectivist culture, however, my wife and I were very lenient with the independence we allowed out daughters. At a restaurant, for example, we never hesitated to let the children go off and play on their own, out of our sight. (A children’s play area is offered at virtually every restaurant.) Violent crime and attacks on children are rare in China, but more importantly, we knew that everyone else at the restaurant, including the staff, would keep a close eye on the safety of the children. It’s just part of the collectivist mentality. They all feel responsible. My point being that I’m not sure the individualistic versus collectivist dimension isn’t a bit counter-intuitive when you get to the social extremes.
The study does reinforce the far-reaching impact of technology. It comes with a lot of baggage. Social media is not social at all. It’s entertainment. And, for the most part, it’s not authentic. Selfies, for example, are always staged. Reminded me of The Jetsons, when they would always hold a mask of perfection in front of their face when talking on the video phone.
In many ways, I consider this book to be a launching pad rather than a conclusion. Professor Twenge has done a great job of starting the conversation. But it needs to continue. What is it about technology that has cast our children in this way? Why do they think and behave the way they do? (Twenge has started that conversation in many areas.) And what, as parents and members of the larger community, can we do to reinforce the good things (e.g., our children are safer) and attack the negatives (e.g., suicide rates are up).
Some of the developments are going to be a little tricky. Twenge points out, for example, that iGen’ers are overwhelmingly inclusive. In terms of the racism that is haunting our society today, that might suggest we just need to wait and the problem will be resolved. I don’t think so, and, to her credit, Twenge apparently agrees. A commitment to inclusion is not enough. We must do more.
I also think it will take the village to address the iGen’ers overwhelming anxiety about their financial future. That is truly a problem for the business community and the government to solve. The implied social contract that existed between employer and employee when I started my career disappeared starting in the 80s. It isn’t coming back but we have to build some form of alternative. Technology and social evolution have taken away the safety net of self-sufficiency (i.e. the Thoreau model) and have left a void in its place. It’s a void that needs to be filled; or bridged, perhaps.
I, therefore, go beyond the parents of iGen’ers and educators in recommending this book. We all need to read it because we all have a role to play, both for our children, our selves, and the future of our society.
My academic interest is that I’m an amateur historian with professionally published magazine articles on American history. I am a firm believer in the Cycles of History Theory, which postulates that pivotal crisis points occur every four generations, or eighty years. For example, generation-shaping events like the Great Depression of 1929 and the Great Recession of 2008 occurred almost exactly eighty years apart.
The Cycles of History theory supposes that within each eighty-year cycle there are four generations spanning birth ranges of 20 years, each with its own distinguishing characteristics. This interpretation of history is described in GENERATIONS: THE HISTORY OF AMERICA’S FUTURE, 1584 TO 2069 written by William Strauss and Neil Howe, and published in 1991.
I thus sought to place the “iGen” Generation in its context with prior generations. If my interpretation of the theory is correct, the “IGen”ers should align with the “Silent Generation” of four generations ago, which became young adults in the 1950s, sired most of the Boomer Generation, reached the peak of middle aged power in the mid 70’s to mid 90’s, and is now passing away in late old age.
The “Silent Generation,” born during the Great Depression and World War II, were a generation that valued peace, conformity, compromise, and healing. They were risk-averse, preferring corporation employment to entrepreneurship, and favoring stable marriages and families. Malt shops, high school “hops,” subdivisions, family outings, and men in grey suits reporting to work as cogs in the wheels of corporation bureaucracies were the reassuring images of their lifepaths.
Dr. Twenge characterizes the “iGen” generation as being cut from the same mold: a quiet, conformist, risk-averse generation very different from the dynamic and often crass materialism of their Baby Boomer, Generation “X” parents and the dreamy ambitions of their “Millennial” older brothers and sisters. Being conformist and risk-averse, they are growing up more slowly than the Millennial, Generation ‘X’, and Boomer generations. Many are still living with their parents.
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iGen’ers are practical, forward looking, and safe, a far cry from the “You can be anything” and “Follow your dreams” Millennials. With managers focusing on Millennial employees in the last decades, little time has been spent understanding what might motivate iGen’ers in their careers.
[IGener’s] agree that “helping others in difficulty” and “making a contribution to society” is important, average agreement with eight items on “empathy for others” and “being willing to donate” to nine different charities…and they have no patience for inequality based on gender, race, or sexual orientation.
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If the Cycles of History theory is valid, then the politically divisive, economically unstable, crisis-prone period of our history may soon be over. The “iGen”ers will shepherd us through a period of constructive prosperity, and restoration of familiar values --- perhaps socially conservative in cherishing family values, but egalitarian liberal in demanding equality and fairness for all. Their days may resemble the “Happy Days” of the 1950’s “Silent Generation.”
This book definitely rings true with my family, and my circle of friends and neighbors. My generation of Boomers left our small-town homes in the Midwest when we finished school. We made our fortunes in glamour spots like California, Colorado, and Florida. We were afraid that our “iGen” children were being degraded by the fast (and frequently destructive) pace of life in the urban areas. We brought our families back to the small-town Midwest to raise them among the friends and neighbors we grew up with. An inner voice told us, “Bring your kids back home where they will grow up safe, and with good values of work and family.”
The book also seeks to explain practical matters such as why social media like Facebook has such a strong hold on the iGen’ers, and why it is important to get them involved in sports to exercise their bodies, take their mind away from the social media pages, and improve their mental health. It explains their insecurities, and why they may be more prone to depression culminating in suicide than previous generations. (Perhaps their quiet conformity tends to keep negative emotions bottled up inside them).
I found this book to ring true in describing the iGen’ers I know. I felt intuitively that they are a constructive generation. The book has confirmed me in that opinion. The book paints iGen’ers with a “bittersweet” brush --- some bitterness in their quiet insecurities of youth, but far sweeter with their affections for themselves and their parents.
After reading this book, I have gleaned some concrete reasons for believing that life will be happy and prosperous for this “iGeneration” now setting out to carve its destiny in the world. In the process, they will recover and restore some of the best values that have us such a successful country. I thus viewed this as an optimistic book, and I am glad I read it.
Top reviews from other countries
The data used in the book is a strength as well as weakness in my opinion. Pretty much all of the data and discussion is from and based on US. I can understanding why she has done that, however, it does restrict an universal application of the book. Also, in the discussion on religion, the author seems to completely ignore the fact that there's 3.45 million Muslims living in the US (pewresearch.org). While she says the data is representative, she appears to see the population as Christian or Atheist only.
Nonetheless, a really good book overall, and its well written. Highly recommended for parents, employers, educators and policy makers.
Do read this if you're anyone else and want to see what social media and big tech is eroding minds, mental states and society at large.











