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Books I referenced during my presentation.
Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
$10.75
Make Elephants Fly: The Process of Radical Innovation
Make Elephants Fly: The Process of Radical Innovation
$18.36
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
$19.50
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Permission Marketing: Turning Strangers into Friends and Friends into Customers
$15.08
Purple Cow, New Edition: Transform Your Business by Being Remarkable
Purple Cow, New Edition: Transform Your Business by Being Remarkable
$16.00
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
$11.04
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
$19.02
Zag: The Number One Strategy of High-Performance Brands
Zag: The Number One Strategy of High-Performance Brands
$17.05