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Tina Seelig

Tina Lynn Seelig

inGenius: A Crash Course on Creativity Hardcover – April 17, 2012

by Tina Seelig (Author)

283 ratings

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Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.

Print length

216 pages
Language

English
Publisher

HarperOne
Publication date

April 17, 2012
Dimensions

0.75 x 6.5 x 9 inches
ISBN-10

0062020706
ISBN-13

978-0062020703
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Editorial Reviews

Review

“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.” -- Ori Brafman, coauthor of Sway and Click

“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.” -- Chip Conley, Founder of Joie de Vivre Hospitality and Author of Emotional Equations

“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.” -- Steve Blank, entreprenuer and author of The Startup Owners Manual

In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative. -- Nancy Duarte, CEO and author of Resonate

Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate. -- Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way. -- Tom Kelley, author of The Art of Innovation

“Few people have done as much to champion innovative thinking as Tina Seelig.” -- David Kelley, Founder IDEO

“Tina Seelig is one of the most creative and inspiring teachers at Stanford.” -- Robert Sutton, Stanford University Professor and author The No-Asshole Rule

“Tina is the most inspirational creativity voice I know.” -- Geoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin

“Seelig is a sharp observer and a gentle and thoughtful writer.” -- Miami Herald

From the Back Cover

Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.

In today's world, innovation and creative problem solving are more important than ever to succeed. For many of us, however, this process is a mystery. Whether we are attempting to generate fresh ideas or struggling with problems with no solutions in sight, the innovative spark is out of reach. inGenius offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can each use right away to radically enhance our own ingenuity as well as that of our colleagues, teams, organizations, and communities.

Seelig's groundbreaking work reveals that creativity is an endless renewable resource we can tap into at any time. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life.

Start reading inGenius: A Crash Course on Creativity on your Kindle in under a minute.

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Product details

Publisher ‏ : ‎ HarperOne; 58454th edition (April 17, 2012)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 216 pages
ISBN-10 ‏ : ‎ 0062020706
ISBN-13 ‏ : ‎ 978-0062020703
Item Weight ‏ : ‎ 14.1 ounces
Dimensions ‏ : ‎ 0.75 x 6.5 x 9 inches

Best Sellers Rank: #244,180 in Books (See Top 100 in Books)
- #390 in Popular Psychology Creativity & Genius
- #1,179 in Creativity (Books)
- #3,763 in Happiness Self-Help

Customer Reviews:
283 ratings

About the author

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Tina Seelig

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Dr. Tina Seelig is Professor of the Practice in the department of Management Science and Engineering at Stanford University School of Engineering, and faculty director of the Stanford Technology Ventures Program. She teaches courses on creativity, innovation, and entrepreneurship at the d.school at Stanford University.

Tina earned her Ph.D. in Neuroscience from Stanford Medical School, has worked as a management consultant, a software producer, and as an entrepreneur. She has received many honors, including the SVForum Visionary Award, the Gordon Prize from the National Academy of Engineering, and the National Olympus Innovation Award.

She has also written 17 books and educational games, including What I Wish I Knew When I Was 20 (2009), and inGenius: A Crash Course on Creativity (2012), and Insight Out (2015.) Her newest book, Creativity Rules will be released in Sept 2017.

Customer reviews

5 star		74%
4 star		16%
3 star		6%
2 star		3%
1 star		1%

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Top reviews from the United States

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Dennis L. Chamberlain

Words of Wisdom

Reviewed in the United States on March 20, 2016

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My inspiration for reading Tina Seelig's excellent book was this quote from the book that I came across in my on-going research on the subject of creativity: "knowledge is the toolbox for your imagination". The book has a worthwhile number of findings, tips, and words of wisdom on the subject of creativity. I found particularly interesting her insight into the subject of working under pressure because most creativity studies indicate that pressure is a bad environment for generating new and creative thoughts. Seelig's findings are that it isn't that simple. Her discussion of the subject spurred me on to further research, aided by her footnotes, which has helped me in the creativity classes I teach for the Professional Photographers of America. All in all this is a worthwhile book on the subject of creativity although less so for those of you who are "art oriented" than "business oriented". Most books on creativity lean one way or the other and the majority (although not all) of Seelig's examples are for the business world. For those seeking a solid foundation in the subject of creativity I also recommend "Your Creative Brain" by Shelley Carson. For me it has served as the base of knowledge with all the other books and articles filling in smaller gaps or expanding on specific subjects.

9 people found this helpful

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AlbertoS

InGenius InDeed!

Reviewed in the United States on April 20, 2012

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I've just finished reading Tina Seelig's "InGenius" and the best compliment I can pay it is that it has changed me, "supercharged" me and provided me with inspiration, motivation and - best of all - it has helped me find creative answers to specific innovation challenges I had been working on for some time.

Her model of the Innovation Engine with its six components (culture, attitude, imagination, resources, knowledge, habitat) is brilliant. When you think of the process of innovation in this way, you realize how critical each component is. In a proper engine, each part is necessary but not sufficient - take one small valve or bearing out and the engine grinds to a halt. But in most environments that want to foster innovation and creativity, we often see several components that are inadequate or missing altogether - which explains why so many such efforts are unsuccessful.

As she elaborates on the engine model, she covers tools that are probably familiar to people who have an interest in creativity and innovation. However, as she did with the engine model, she analyzes how and why these tools work and, more importantly, how they are often mis-used. Her section on brainstorming is a perfect example. Most people think they understand how to run a brainstorming session, but they really don't; they just collect a random bunch of people in a room (often a room unsuitable for the purpose) and start tossing ideas out in a free-for-all frenzy. Tina summarizes the "rules" of brainstorming clearly and succinctly, and in a way that will probably make you realize that most of the brainstorming sessions in which you have participated were, at best, poor and pale imitation of what really effective and efficient brainstorming should be like.

I could tell you more, but I don't want to spoil the pleasure and insights you'll get by reading "InGenius" yourself.

As I mentioned at the beginning of this review, "InGenius" changed and energized me. I read it over two mornings and, while reading, I found myself taking many notes and furiously writing down ideas. When a book permanently and substantively changes the way you view things - your long-term perspective - while giving you immediately applicable insights, advice and tools, you can't ask for more. "InGenius" is such a book. Highly-recommended. Thank you Tina!

38 people found this helpful

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Nate

A wonderful work for creative minds everywhere.

Reviewed in the United States on March 8, 2017

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I am a student at the University of Baltimore. I was recommended that I read this book for class material, so I wasn't sure how I was going to feel about the book. However, I can rightfully say now that this book has given me solutions to so many different problems.

This book showed me that the imagination that I had when I was younger can be used to boost productivity through innovation. It also emphasized the importance of experimentation in even more than just science. On top of this, it helped me learn more ways to expand my creativity. The very first chapter taught people how to shift their perspective to see the world differently than from their own point of view. This point would reverberate throughout the entire book to make even the act of practicing this book’s advice of expanding creativity feel like a creative venture.

The book’s use of perspective revealed a lot about how the use of different people’s ideas can meld into an innovation. It is because of these varying ideas that people are able to come together, focus, and overcome failure in order to achieve the creative venture. It presents solutions to gain inspiration to escape creativity barriers like writers block, and encourages the use of unusual thinking to move forward. The book also gives a plethora of examples that gives readers many ways to better understand how to use their creativity. I would recommend this book to anyone seeking to create anything.

4 people found this helpful

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Top reviews from other countries

darya

Creativity can be developed.

Reviewed in the United Kingdom on May 13, 2018

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Highly recommended book. It is a game changer! If you want to become more creatively confident, read it. Creativity is not an artistry! Many people have a mistakable understanding of the meaning of the word.
Creativity influenced by internal factors like imagination, knowledge, and attitude, and external such as habitats, resources and culture. Once you read this book you will start noticing how those factors influence your creativity. When you start paying attention to all areas that mold your creativity you can consciously use them for your creativity enhancement.

One person found this helpful

Philip J Dunn

Innovation bible

Reviewed in the United Kingdom on August 28, 2021

Verified Purchase

This is a fantastic book that I really enjoyed reading and dipping back into ad a source of insight on innovation.

azaelcapetillo

Great examples of creativity workshops

Reviewed in the United Kingdom on September 27, 2019

Verified Purchase

Great insights on creativity. Good workshop examples. Interesting reading. Light information, easy to read. Fuels ideas on innovation and creativity.

Linda

Time to think

Reviewed in the United Kingdom on April 29, 2013

Verified Purchase

Great quick read to get you thinking more about Creativity. I am also doing the online creativity course and this book also is part of the reading so it has been very helpful. Been very interesting finding out about other companies and creativity at work.

KC

Interesting book!

Reviewed in the United Kingdom on January 13, 2014

Verified Purchase

Great book & interesting comments - re. Crash Course on Creativity (Stanford University) Free on line course (Offering). Helped as a preamble for the course.

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