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7 VIDEOS -
It's a 10 Haircare Miracle Leave-In product, 10 fl. oz. (Pack of 1), 21/10
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From the Publisher
A high performance leave-in treatment for incredible hair immediately Repairs dry damaged hair & prevents split ends Imparts shine, creates silkiness & preserves hair color Smoothes & detanges hair to reduce frizz Minimizes hair breakage & enhances natural body Ideal for flat iron spray & thermal protector To use: Apply product all over cleansed & conditioned hair. Comb through. Blow dry or style as desired.
- Repairs dry damaged hair. Stops hair breakage.
- Adds shine, smoothes & controls frizz.
- Smoothes & controls frizz. Creates silkiness.
- Seals & protects hair color. Enhances natural body.
- Detangles, prevents split ends. Flat iron & thermal protector.
Editorial Reviews
Brand Story
Videos
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1:22
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Detangle and nourish your hair instantly!
Millennial Mom Amy

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1:03
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My honest review of Its a 10 leave in product!
Saren Kaiser

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0:59
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Does This Anti Frizz Actually Work?
Tiffany Covington

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1:22
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For the whole FAMILY! Its a 10 REVIEW
✅ Brandon Budge

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0:46
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Say Goodbye To All Styling Products Except This!
Lucky Lucy Finds

Important information
Ingredients
Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
Directions
Apply product all over cleansed & conditioned hair.Comb through.Blow dry or style as desired.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers appreciate the conditioner's quality, softness, and value for money. They find it works well for thick, course hair, leaving it smooth and silky. Many appreciate how it helps manage their hair and gives it body. The smell is nice and not too strong. Customers also like the tangle resistance, shine, and moisture level of their hair.
AI-generated from the text of customer reviews
Customers are satisfied with the conditioner's performance. They mention it works well for thick, course hair, styling, and after swimming. The product leaves their hair soft and hydrated, without feeling greasy or heavy.
"Love this product, detangles my hair and it looks healthier. No heavy residue" Read more
"Smells good, does what it's supposed to do, condition hair. Also gives my fine hair some body." Read more
"...Makes hair super soft, not greasy, works well with hot iron." Read more
"Arrived on time, great product" Read more
Customers like the conditioner's hair softness. They mention it makes their hair super soft, not greasy, and works well with hot irons. It has a creamy, waxy texture and something that gives the hair the needed silkiness so that they can comb it wet without a giant mess.
"Love this product. You only need a tiny bit and it makes your hair very soft and fly away. Order delivery was quick." Read more
"...I don't look like a Pantene commercial. But my hair's straight and soft, it moves when I turn my head instead of hanging there in a stiff, fried mess..." Read more
"...Lasts a long time Makes my hair so soft Makes hair easily manageable Makes my hair shiny" Read more
"...this product - it seems to make my hair a little more manageable and soft...." Read more
Customers appreciate the conditioner's value for money. They say it works well, doesn't leak during shipping, and makes their hair feel soft. Some like that they can order salon-quality products and have them shipped to their homes.
"...way too much money on this stuff, but it's still cheaper than thrice-weekly salon visits...." Read more
"...It is worth every penny it costs since I've not really found anything that even compares to it...." Read more
"I have enjoyed using this product as it is expensive but well worth it." Read more
"Much better price compared to in store" Read more
Customers appreciate how the conditioner helps manage their hair. It gives their fine hair some body and strengthens it. They find it helps tame frizz, protects from heat styling, and heals their hair. The conditioner is lightweight and makes their hair shiny.
"Love this product, detangles my hair and it looks healthier. No heavy residue" Read more
"...Also gives my fine hair some body." Read more
"...in a stiff, fried mess, it's got a fairly decent shine, and it looks healthy. It's been about a day now and it's holding, too...." Read more
"...Lasts a long time Makes my hair so soft Makes hair easily manageable Makes my hair shiny" Read more
Customers like the smell of the conditioner. They say it's not too strong and has a nice scent.
"Smells good, does what it's supposed to do, condition hair. Also gives my fine hair some body." Read more
"...I love the way it smells, and it does a good job of detangling. I've started using it on my daughters' hair, too!..." Read more
"...I also like the smell of it:)" Read more
"This is the best detangler I’ve ever used. Leaves my hair smelling and feeling good." Read more
Customers appreciate the conditioner's ability to detangle their hair. They find it helps remove tangles and knots without weighing it down. Many say it's one of the best solutions for untangling hair, protecting against heat.
"Love this product, detangles my hair and it looks healthier. No heavy residue" Read more
"...I love the way it smells, and it does a good job of detangling. I've started using it on my daughters' hair, too!..." Read more
"This is the best detangler I’ve ever used. Leaves my hair smelling and feeling good." Read more
"...Really tames my hair down and makes it close to normal for combing or brushing out without tangles. Makes it so much less dry...." Read more
Customers like the shine this conditioner gives their hair. They mention it makes their hair look and feel healthier, soft, and styled. The product has a nice scent and leaves their hair feeling soft and shiny without weighing it down.
"...after flat-ironing helps get rid of some of the waxiness, and also adds shine and helps settle a bit of a cloudy/floaty "poof" effect caused by..." Read more
"...Makes my hair so soft Makes hair easily manageable Makes my hair shiny" Read more
"...my hair with this product in it, it does come out much more smooth and shiny. I don't need to flat iron my hair when I use this, which is great!..." Read more
"...Makes my hair feel so soft & shiny without weighing it down." Read more
Customers appreciate the conditioner's moisture level. It detangles their hair and provides even moisture throughout. They use it on damp or dry hair, mentioning it keeps it from looking dry and frizzy. Some say it dries light and smooth, and provides better protection against humidity than other products they've tried.
"...Makes it so much less dry. I'd already been using Moroccan oil and still do use it with it...." Read more
"...Somehow, this product made my hair feel evenly moisturized throughout...." Read more
"...It detangles hair and gives hair some moisture." Read more
"...Helps frizz, protects and heals hair. Helps preserve hair color. It's just a great product...." Read more
Reviews with images
My favorite product!!
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Top reviews
Top reviews from the United States
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- Reviewed in the United States on December 9, 2024Size: 10 Fl Oz (Pack of 1)Color: Spray 10 OzVerified PurchaseLove this product. You only need a tiny bit and it makes your hair very soft and fly away. Order delivery was quick.
- Reviewed in the United States on November 11, 2024Size: 10 Fl Oz (Pack of 1)Color: Spray 10 OzVerified PurchaseLove this product, detangles my hair and it looks healthier. No heavy residue
- Reviewed in the United States on October 25, 2024Size: 10 Fl Oz (Pack of 1)Color: Spray 10 OzVerified PurchaseSmells good, does what it's supposed to do, condition hair. Also gives my fine hair some body.
- Reviewed in the United States on July 19, 2011Size: 10 Fl Oz (Pack of 1)Color: Spray 10 OzVerified PurchaseI don't normally gush about products, so this is going to sound a little bit like a shill piece written by a salesperson, probably. It's not. I'm probably just talking like a giddy dip**** because I just finished styling my hair with this stuff and I'm a little in shock at the results.
A little backstory: I have mixed-race hair. Highly mixed-race hair (well, and the rest of me), as in my family tree looks like my ancestors got bored and went on a seven-continent sex tour. Unfortunately "Dry, frizzy, and curly" won the lottery as far as hair texture, though when I lived in Louisiana I was fine as long as I got relaxers and touch-ups every few months and used the right products. Cue a move to Chicago, a climate change that my hair didn't like, and three years of going out of my bloody mind trying to keep my hair straight for longer than half an hour. Whether I put the relaxer in myself or had a stylist do it, it never straightened fully; flat-ironing would finish it off, but the second I had to put any type of moisturizer in my hair (and with my hair type, I have to) it would immediately curl back up. Flat-ironing it again did nothing but make it frizzy and crunchy, even using the styling products recommended at various salons. They'd leave my hair waxy, gummy, tangled, partially straightened but mostly just a bushy mess that snapped combs in half like the hungry tentacles of Cthulhu. Not to mention repeated flat-ironing damaged my hair, even using protective products. Wrapping? Nothing. I'd just end up with a funny-shaped 'fro. I can't exactly afford to spend $200 every other day and four hours in a salon for them to go through the whole process for me, only for it to bunch up the second I walked out of the climate-controlled environment. I pretty much gave up, cropped my hair short, hid it under a do-rag, and thanked whatever was listening that I worked from home so I didn't have to see people very often. Some guys can pull off a crazy hipster fro. I'm not one of them.
I ran across It's a 10 Miracle Leave-in Product as a product recommendation when I was shopping for a multi-pack of combs. (See previous note about Cthulhu and the tentacles that have possessed my head.) I read the product description, read the reviews, thought "Yeah, right, but these people don't have hair like mine. It won't work. Nothing works." But I was curious, intrigued, so I bought it. It came a few days later, and after washing and drying my hair I sprayed it in.
Lo and behold, my hair immediately felt softer, smoother, much less brittle. I combed it through my curls and was pretty surprised at how easily the comb went through, like the spray changed my hair type and texture immediately. It even looked a little shinier in the mirror.
"Well, so great. Now I have manageable curls. I don't want curls, dang it."
But I was even more intrigued. I decided to order the repair mask ('cause really, I needed it after months of neglect since I gave up on my hair), the shampoo, and the conditioner. If I was going to experiment with this stuff, I was going to do it right. While I waited for the other products, I kept using the leave-in product daily, and watching my hair texture improve with each passing day. Finally the rest of the products came. Moment of truth, right? Wash my hair, condition it, then use the repair mask. Spray the leave-in product in, blow-dry, then use the leave-in product again as a flat-iron aid. First thing I discovered: don't use more than a light spritz per section of hair, unless you enjoy the sound and smell of moisture steaming off your hair at high temperatures. (It sounds like bacon on a griddle. It smells like...well, I wouldn't recommend it.) Second thing I discovered:
I have straight hair now, it's staying that way, and I think I'll be spending way too much money on this stuff, but it's still cheaper than thrice-weekly salon visits.
It's not perfect. My hair isn't perfectly glossy-smooth, yadda yadda. I don't look like a Pantene commercial. But my hair's straight and soft, it moves when I turn my head instead of hanging there in a stiff, fried mess, it's got a fairly decent shine, and it looks healthy. It's been about a day now and it's holding, too. I'm sure it'll curl back up when I wash it, but that's fine. It won't take me long to fix that. There is a bit of a waxy residue when I run my fingers through it, and I don't really like the feel of that, but it's not nearly as bad as some of the other products I've tried. Tolerable, at least. Using a boar-bristle brush after flat-ironing helps get rid of some of the waxiness, and also adds shine and helps settle a bit of a cloudy/floaty "poof" effect caused by separating the hair with a fine-tooth comb to straighten in sections.
Short version of the review: if you have mixed-race, frizzy, or otherwise problem hair, this stuff could be a lifesaver, though it works better in conjunction with other products from the same brand. It's not going to fix your hair overnight, especially if it's damaged, and it's still going to take some work--but it'll make that work a lot easier than it was before. I'm going to keep using it for a few months and if I see noticable repair and improvement that's worth crowing about, I'll come back with an update to my review.
- Reviewed in the United States on November 14, 2024Size: 10 Fl Oz (Pack of 1)Color: Spray 10 OzVerified PurchaseGreat for my thin hair and daughter’s thick hair
Lasts a long time
Makes my hair so soft
Makes hair easily manageable
Makes my hair shiny
5.0 out of 5 stars My favorite product!!Great for my thin hair and daughter’s thick hair
Reviewed in the United States on November 14, 2024
Lasts a long time
Makes my hair so soft
Makes hair easily manageable
Makes my hair shiny
Images in this review
- Reviewed in the United States on November 5, 2014Size: 10 Fl Oz (Pack of 1)Color: Spray 10 OzVerified PurchaseI really like this product - it seems to make my hair a little more manageable and soft. I had really high expectations, though, so I don't think this is quite the "miracle" I was expecting, but I can't really complain. If I were to air dry my hair with no product, it would be very frizzy and out of control with random waviness here and there. My hair is not really wavy and curly, but it's also not straight, if that makes any sense. When I blow dry my hair with no product, I can get it straight pretty easily, but sometimes I still have to use a flat iron to help make it a little smoother and shinier.
When I use this product and air dry my hair, I still get some frizziness and waviness, but not *quite* as much as air drying with no product. I was really hoping it would be a "miracle" and make my hair smooth and straight with no other work needed. However, when I blow dry my hair with this product in it, it does come out much more smooth and shiny. I don't need to flat iron my hair when I use this, which is great! I love the way it smells, and it does a good job of detangling. I've started using it on my daughters' hair, too! The bottle seems to last quite awhile, too. I've been using it for several weeks, and I think it's about 1/4 gone.
- Reviewed in the United States on September 7, 2013Size: 10 Fl Oz (Pack of 1)Color: Spray 10 OzVerified PurchaseMy daughters have hyper-curly, so also hyper-dry, hair. Since they were little (they are 11 now) comb-through has been a constant daily challenge (I look forward to when they can manage and care for their own hair!)!!
I've tried everything I can find has a good review: Mane and Tail (ok, but leaves a residue that starts to crunch; and can be oily); Deva Curl (can't even remember if this one was memorable for hyper-dry); Just For Me conditioning sprays (too oily and not enough friz control); Hawaiian 12 something-or-other (left crunch and little friz control), Mixed chicks (shampoos mostly, but didn't help with dryness at all); Loo Poo or No Poo (shampoos mostly but also didn't help with conditioning or dryness for hyper curly girls; store stuff (good de-tanglers, but no friz control for curly girls). (BTW: for superior conditioning "no poo" shampoo -- Hair one cannot be beat!!!!)
It's a 10 leave in hair spray product stands alone! I have been using it for years on their hair. So far, they are just too young for daily showers/hair washing (and curly girls should not be doing anything close to daily hair washing!!)
I use this as a daily detangler on their AM comb-through (dry hair). Since they shampoo 2-4 times a month, it can leave a little build up over a week's time, so I usually pour 50% water into a 10 oz bottle. If you are shampooing more often, this thinning out of the mixture will probably not be necessary. I'd have to assume as a full-strength, out of the shower, spray, it cannot be beat!!!!!!
But I use it on their hair every day for dry detangling so we need to cut it down, and that saves us money too. I have not tried the "lite" version yet because I assume it will be less effective (but less buildup?) and so more expensive to us over time.
Seriously: if you have dry hair, curly/dry hair -- this is the stuff. It is worth every penny it costs since I've not really found anything that even compares to it.
I do shop at Amazon for it solely to find super savers shipping savings and I buy about 6 bottles at a time (two kids, daily, lasts me about six months). I also have not found that the keratin version is an improvement for daily use.
Top reviews from other countries
LindseyReviewed in Canada on June 12, 20235.0 out of 5 stars The best there is
Size: 10 Fl Oz (Pack of 1)Color: Spray 10 OzVerified PurchaseI first bought this at a salon and it was amazing. It’s the best detangler for sure. It’s soft and light but it really works. No heavy or greasy feel after hair is dry (kinda feels like conditioner when you first apply it). I’ve tried to cheap out and buy “dupes” but I end up coming back. For my 4 year old with wild thick curly hair it’s the absolute best detangler without leaving a greasy or heavy look/feel. And it smells great. For wild, thick, dry, hard to tame hair it’s the way to go. It makes brushing out my daughters hair much more manageable. Expensive product for a 4 year old though. That part stings a little haha
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Zon YepReviewed in Mexico on February 15, 20235.0 out of 5 stars Muy efectivo 👍
Size: 10 Fl Oz (Pack of 1)Color: Spray 10 OzVerified PurchaseEs una maravilla si tu cabello es fino y esta decolorado, te desenrreda muy bien e hidrata
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MONIQUEReviewed in France on November 24, 20245.0 out of 5 stars produit miracle
Size: 10 Fl Oz (Pack of 1)Color: Spray 10 OzVerified Purchasetrès bon produit, recommandé par mon coiffeur après mes mèches sur cheveux longs.
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TatianaReviewed in Italy on September 15, 20245.0 out of 5 stars Per ora lo adoro!
Size: 10 Fl Oz (Pack of 1)Color: Spray 10 OzVerified PurchaseMai avuto un prodotto così districante...super efficace, con poco prodotto e in pochi secondi.
Profumo buonissimo.
Per ora uno dei migliori che ho mai provato. Ho capelli decolorati, fini e danneggiati.
Top!!! 👌
LoReviewed in the Netherlands on September 8, 20241.0 out of 5 stars Unimpressed
Size: 10 Fl Oz (Pack of 1)Color: Spray 10 OzVerified PurchaseDid nothing for my hair. For this kind of money, I expect something good!



























































