Last week, Twitter announced the acquisition of Gnip in what will certainly amount to be a key milestone in the evolution of social media.
2008-2010 Young social media managers emerge at brands to help them navigate new social media tools.
2011-2013 Social media turns increasingly from an earned/owned media channel to a paid media channel.
2014-2016 Old skills become obsolete. Brands, who are now spending a lot of money on the now-mature social media channel, need
Today, we're happy to announce our partnership with Moroch to bring actionable social data to brands.
Over the last year to 18 months, we've talked with a lot of consumer brands about how they can harness Facebook data to better react to customer feedback, make data-driven decisions, and significantly improve the efficiency of media buys.
Most companies know that the data is rich and prime for investigation, but they don't know how to get started. That's where we come in. We b
For those of us who are more left-brained thinkers, it's a pretty exciting time right now in 2013.
Silos to data have been broken down in many instances... and there are a plethora of data sources available for fee or for free that can be tied together.
Data visualization tools have progressed well beyond the visual and data processing constraints of Microsoft Excel. Business people can make things happen in tools like Tableau or SiSense, and D3 is emerging for situations that
Quick update today -- the "data proliferation problem" is just a theme I've heard from a lot of conversations recently.
A fellow "data" startup CEO mentioned to me the other day that he lamented just how hard it is to sell "data" and "data services" to people in brands and the enterprise. Marketing departments have millions of dollars to spend on print advertising that they know does not work... but a modest $100,000 investment to help peo
SXSW Interactive2013 approaches... it's the the fifth year in a row I'm attending and the sixth in the last eight for me. The event continues to thrive and is the one "must-attend" event of the year in my book.
A few quick thoughts on the panel I was invited to join by Carter Rabasa of Twilio and Hung Truong of NewFoundry -- it's my first time speaking at SXSW. I straddle marketing & technology professionally, and am speaking on the tech side in this session.
Today's blog post comes to you from our Business Development Manager, Craig Carter, who had a little fun speculating about Lance Armstrong and Facebook. I thought it was pretty amusing, so here goes...
(Preface—Except for the Facts and Figures charted below, all statements are pure speculation and have not been confirmed by the World Anti-Doping Agency.)
What do Lance Armstrong and Facebook have in common?
The short answer is they have both given their teammates Perfor
Analytics has become a hot topic over the last 12 months as middle-managers are asked tough questions by their executive stakeholders.
For all the insanity around social marketing, mobile apps, and "conversations", many CMOs, CIOs, and CFOs want to know exactly what they're getting for their money. Budgets are growing and advertising spend is fluid. People want to know the impact of strategy changes and tactics tweaks. But don't worry. This pattern is not j
Howdy everyone -- it's been awhile since I've posted here. Lots of work on Polygraph and a new addition to my family in the form of a baby. Margot Ellen Treadaway was born on December 14th and is our first child. Lots of life changes -- all good. But the blog has taken a bit of a back seat recently.
That's a-changin'. Regular blogging is back for us as we bring Polygraph v2 to market. I'll tell you more about that later.
But for now, I thoug
Tonight, this blog post summarizing year 1 of the Salesforce acquisition of Buddy Media. The numbers, if taken on face value, are brutal as the endeavor is a big money loser so far.
The picture painted is probably a tad on the pessimistic side. If your Salesforce, you don't buy a Buddy Media to harvest but rather capture market share. I'm sure a conscious decision was made to spend whatever necessary to win share asap -- so costs are going to be higher in the sh
This is the presentation I gave last week to the Facebook Success Summit about Facebook ROI, the right KPIs, measurement, and analytics. It is dense, so be forewarned... but perfect for the data-driven marketer, CMO, marketing manager, or really anyone trying to add the right numbers to "opinions" that still inexplicably drive many marketing decisions. Enjoy!