Grow your business with Amazon Launchpad

“Amazon Launchpad has been our playground when it comes to showcasing content. The team is friendly and shares the goal of growing business together, in the US and globally. If you’re a startup, you need to try it!".

Our mission is to support entrepreneurs by providing resources, expertise, and global support to help showcase and deliver innovative products like yours to millions of Amazon customers. Think of Amazon Launchpad as a supplemental program designed to jumpstart and accelerate your Amazon business.

Onboarding Support


Publish highly differentiated content on your detail page through Premium A+. Tell your brand, product, start-up story.

Marketing Services


Amazon Launchpad is designed to help products get discovered faster by offering merchandising such as storefront placements, category focused emails and more.

Exclusive Promotions

Tools and Support

Startups can expect guidance on pre-launch support, account setup, detail page optimization, Amazon Launchpad Benefits Support and more.

Get started on Amazon Launchpad

Apply and register

1. Apply

Fill out our Amazon Launchpad application form as the first step to joining our program. Our team will respond to your application within 7 to 10 business days.

Create Listing

2. Create a Listing

We help guide you through the process of opening your Amazon account, creating new items, updating your detail pages, and more.

Invest & Develop icon

3. Scale & Develop

Once launched, investing in your product is essential to success. Optimize your detail page content and leverage the Amazon platform for running deals, advertising, and more.

Our collaborators

We're proud to work with a growing list of venture capitalists, accelerators, incubators, and crowdfunding sites around the globe to help us identify and grow new, inspired, and cutting-edge products for the world to discover.

Andreesen Horowitz
Hardware Club
Y Combinator