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E-marketing: International Editions 7th Edition

4.1 out of 5 stars 12 customer reviews
ISBN-13: 978-1292000411
ISBN-10: 1292000414
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Editorial Reviews

About the Author

Judy Strauss is Associate Professor of Marketing at the University of Nevada, Reno. She is an award winning author of 12 books and numerous academic papers in Internet marketing, advertising, and marketing education. Strauss is co-author of the trade book Radically Transparent: Monitoring and Managing Reputations Online, and textbooks Building Effective Web Sites and the E-Marketing Guide. She has had many years of professional experience in marketing, serving as entrepreneur as well as marketing director of two firms. She currently teaches undergraduate and M.B.A. courses in marketing communications, Internet marketing, and marketing management and has won two college-wide teaching awards. Strauss earned a doctorate in marketing at Southern Illinois University, and a finance M.B.A. and marketing B.B.A. at University of North Texas.

Raymond D. Frost is a Professor of Management Information Systems at Ohio University. He has published scholarly papers in the information systems and marketing fields and is an associate editor of The Journal of Database Management. Frost is co-author of Building Effective Web Sites and the E-Marketing Guide. Dr. Frost teaches database, electronic commerce, and information design courses. He has received Ohio University’s Presidential, University Professor, College of Business, and Senior Class teaching awards. Dr. Frost is working on publications in data modeling and database pedagogy. He is co-author of a forthcoming book, A Visual Introduction to Database: An E-Business Perspective. Dr. Frost earned a doctorate in business administration and an M.S. in computer science at the University of Miami (Florida), and received his B.A. in philosophy at Swarthmore College.

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Product Details

  • Paperback: 496 pages
  • Publisher: Routledge; 7 edition (September 18, 2013)
  • Language: English
  • ISBN-10: 1292000414
  • ISBN-13: 978-1292000411
  • Product Dimensions: 7 x 0.9 x 9.1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #2,318,404 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
This book provides a lot of background on e-marketing for someone who has little knowledge of marketing which is part of its downfall because it spends too much time on basics. What this book lacks is a detailed explanation of applicable material to prepare a person to create an e-marketing business plan and then effectively implement it with real world tools. Having read this book as part of an MBA program, I was disappointed at the lack of explanation on the process of connecting websites with social media with mobile devices, etc. Don't get me wrong, it touched on it, but I was looking for the nuts-and-bolts and this gave the view from 5000 feet.
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I am using this book for my e-marketing class, and I have to say it is "O.K.". It is a very interesting book, but everything in it is black and white (isn't marketing usually more on the flashy, and colorful side?). The statistics and information in the book is very old (2011 ish).
Altogether good book, and I think I would even buy it without having to use it for class
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I used this for my college class. Honestly, I felt very bleh about it, not life changing and very vague.
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This book was utterly useless, and incredibly expensive. There are free online E Marketing books of far superior quality. Don't waste money or time on this unless your teacher is a drone that teaches from a textbook only for content, rather than knowledge. If your teacher requires this book, drop the class or push back on the teacher.
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good book on e-marketing. lots of current useful information.
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Great condition
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