Describe your products in 3 words.
compact, safe, portable
How did you come up with the idea for this product?
In 2001, I had a vision to create a child car safety seat that was so compact and portable that my children could keep one with them all the time and be safe, no matter whose car they were in. This vision came from my own need. Our children were often in other people’s cars without safety seats: especially when we were carpooling with local families for the school run. Fast forward a few years and we are now delighted that other parents and caregivers are benefiting from the invention.
What makes your product special?
mifold is the leader in the new ultra-compact car seat category. We have disrupted the market with an innovative and unique product enabling children to be safe in every car, on every journey, every time.
What has been the best part of your experience?
The most rewarding moments come when children, parents and other caregivers tells how much the love and appreciate mifold. Today, hundreds of thousands of children are riding more safely in cars than before they received their mifold grab-and-go booster seat. The best part of the experience is working with such a wonderful, motivated and dedicated team. The mifold employees, our industrial designers, mechanical engineers, material scientists, manufacturing partners, supply chain and logistic experts and sales people, retailers and distributors, are all focused on the same vision. The knowledge that together we are improving the safety of children in cars, and can help reduce the number of injuries and deaths worldwide, is wonderful. This is why we all come to work in the morning.
- Project Number FMVSS 213
- Valid from:2019/04/07
