About NEFF


Founded by Shaun Neff as the first brand creating headwear specifically for snowboarders, NEFF is now a full-scale apparel brand with collections that include tees, watches, sunglasses, backpacks, swimwear and more. After initially entering the skatewear scene with the idea of creating graphic tees and getting hip pro snowboarders to wear them, Neff quickly discovered that, despite the countless companies that sought to sponsor action sports athletes with clothing, there was no brand at the time dedicated to sponsoring them with headwear. NEFF released its signature "Daily" beanie, and the rest is history. NEFF is bold and unafraid to try out new stuff, creating the most fresh-out-the-kitchen styles that make your head spin by using clean lines, bright colors, and graphic patterns inspired by things like 90's sweaters, Hawaiian shirts, Street Art and pro sports team jerseys. » Show more

NEFF at Amazon