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The new business road test: What entrepreneurs and executives should do before writing a business plan (2nd Edition) 2nd Edition

4.6 out of 5 stars 22 customer reviews
ISBN-13: 007-6092043850
ISBN-10: 0273708058
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Editorial Reviews

Review

"Aims to give would-be entrepreneurs a reality check." - New Business

'What a "Eureka" moment I had- we are a start-up here in Ontario Canada. Your comments and 7 domains just sharpened up our thinking several very large notches.  So I am contacting you to let you know how helpful your insights are ! very helpful work! Oh yes - I bought a copy ! Dave Sutherland, Retrievall Inc

From the Back Cover

Give your business the chance to be one of those that make it.

 

Got an idea for a new business? Take it for a road test to make sure it works before you invest valuable time and money in it. Most new businesses fail. Why? Because no matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a ‘lousy business’ – a fundamentally flawed opportunity – you’re on the fast-track to failure. The new edition of this best-selling book will help you to road test your idea, making sure that the business you build is based on a winning concept. It will enable you to invest your time and money wisely and pitch to investors and customers with confidence.

 

“Mullins has hit the nail on the head. The New Business Road Test for the first time successfully defines the starting point for a business. He delivers a clear and concise road map for anyone wondering whether they have a good business idea and what to do about it. I wish it had been given to every entrepreneur who appeared before me on Dragon’s Den.”

Doug Richard, Dragon on Dragon’s Den

 

“Mullins’ New Business Road Test provides the entrepreneurial equivalent to the proverbial ‘sleeping policeman’ on the Sunday drive: the necessary jolt of reality for those hanging on to the belief that value is created on a computer spreadsheet or a fancy PowerPoint presentation. The business plan is the road map between idea and sustainable business, and John offers the most valuable journey planner available.”

Benoit Leleux, Professor of Entrepreneurship & Finance, IMD, Lausanne, Switzerland

 

“We work with hundreds of CEOs reviewing their investor pitches. The truth is that all businesses, even those already funded, can improve their business models and their road show presentation to investors or strategic partners. Good entrepreneurs understand that their emerging business remains ‘work in progress’. Even on the road, they work the map. We recommend that all new entrepreneurs look at John's excellent new business road maps before hitting the ground.”

William Stevens, E-Unlimited

 

 

No budding entrepreneur should leave the day job or face an investor without having read this book.

 

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Product Details

  • Paperback: 328 pages
  • Publisher: FT Press; 2 edition (January 25, 2008)
  • Language: English
  • ISBN-10: 0273708058
  • ISBN-13: 978-0273708056
  • Product Dimensions: 6.1 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #1,231,823 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Everyone likes their own ideas and everyone believes that their own ideas are fool-proof. There's no way to check and grind your idea/business plan before going to actual VCs. Till now the only way to analyze your idea was by going through the 3Fs (Famliy, Friends and Fools).

Here is where 'The New Business Road Test' comes in as a savior. This book has all the ideas/ procedures/ questions/ & guidelines to review and grill your idea to perfection before plunging into the real venture. There are many books out there to tell you HOW to write a business plan, but none to actually analyze your business plan.

The presentation of the book is quite simple to understand and refer to in future. The 'Seven Domain Analysis' diagram really makes it simple to review any idea/plan and term it as feasible or not-feasible.

I read the book before going into my first venture and it made me look at my business plan in a whole different way. I was not only able to identify the loop holes but also the ways i could improve my business plans. Even today while I am lookin at a new venture, I find myself always going back and refering to this book.

Once Read, this book will make a place in your entrepreneurial life. This is a must-read book for entrepreneurs as well as VC aspirants.
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Format: Paperback
Having launched several major ventures over the past decades, I have learned that careful advance planning and analysis cannot be over-emphasized. Through the years, I have struggled to develop a robust framework to analyze opportunities before investing time and money.

Mullins has beaten me to the task. Full of frameworks and anecdotes, theory and practice. Thorough, logical, insightful, and easy to follow. An excellent roadmap for the novice and expert alike. My three copies are already dog-eared.
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Format: Paperback
I bought this book on the basis of the 16, almost suspiciously short 5 star reviews here. It has a catchy title - which is a good way to scare budding entrepreneurs into buying it. I was worried that there was some hidden flaw in my business plan that was going to bring everything tumbling down. After all, I had already invested several thousand dollars on my germ of an idea. I wanted to read this book just to make sure.

I read the book after I had already finished my first business plan draft and midway through a redraft. The basic idea of the book is that there are 7 domains that, if not in the business's favor, will cause failure. There are checklists at the end of the chapters. They boil down to: market (customers), industry (competitors), and what your business brings to the table - drive, tolerance for risk, ability, connections. Look familiar? A good business plan template will cover all of these topics as a matter of course, so if you go to the trouble of making a business plan I think it is mostly unlikely that you won't cover these points.

After completing the checklists there were only two things that I thought to ask myself that I had not really thought before. I guess that is reasonable. I'm not sure I wouldn't have thought of them with another iteration of the business plan finished. Perhaps it is worth the cost of the book, perhaps not. I have purchased 3 other books on business plans, I suspect that will cover those issues. I now have 13 pages of notes on this book in relation to my business that is not part of a business plan. Wasted effort? Extra conservatism? Not sure. I think it is good to take a somewhat pessimistic view at starting a business, so that all the potential flaws are out in the open at least.

Is there good material here? Sure.
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Format: Paperback
As an aspiring entrepreneur you are so convinced that your great idea will work that you want to go straight to the business plan. This book gives you the framework and discipline to force yourself to cut your emotional ties with your idea and pick it apart. If your idea still stands after having gone through the rigorous scrutiny described in the book then you have a very strong foundation for taking your idea to the next stage.

An excellent book that I strongly recommend to anybody who has a great idea for a new business, product or service regardless of whether as an entrepreneur or business executive
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If you are like me, when you have a good business idea all you want to do is to get going. Luckily I was persuaded to 'road test' my idea first, and I am very glad that I did. Going through John Mullin's framework has helped me to critically examine many business issues, some of which I hadn't previously thought about. As a result I have modified my plans, and I now feel that I have a better chance of securing funding and ultimately launching a successful venture.
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This book is the best of the business books I reviewed for ideas on how to help approach the research and analysis for my business idea. It's more aimed at folks with business ideas that are geared to being large scale enterprises rather than a small individual proprietiorship . This book is the best of the business books I reviewed for ideas on how to help approach the research and analysis for my business idea. It's more aimed at folks with business ideas that are geared to being large scale enterprises rather than a small individual proprietorship. Most of the "How to write a business plan" books are worthless. You can find the same information on the Internet for free - try the SBA website. This provides a nice structure for analysis outside those cookie-cutter books.
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