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Drink Maps in Victorian Britain Hardcover – July 5, 2024

by Kris Butler (Author)
4.5 4.5 out of 5 stars 5 ratings
See all formats and editions
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A fascinating exploration of the history of alcohol in Victorian Britain via the “drink maps” that were made to promote sobriety.

What is a “drink map”? It may sound like a pub guide, yet it refers to a type of late nineteenth-century British map designed to shock and shame people into drinking less.

This book explores how drink maps were published in cities such as Liverpool, Manchester, London, and Norwich to fight increasingly rampant alcohol consumption. Featuring red symbols to indicate where alcohol was sold, these street maps were posted in public places, submitted as evidence, sent to Members of Parliament, and published in newspapers to show just how inebriated a neighborhood could be. They promoted the message that having fewer places to buy alcohol was the answer to reducing widespread crime, poverty, and sickness. And they worked—at first. After consulting a drink map in one town, judges decided to close half the licensed shops because even then no one had to walk more than two minutes to buy a beer.

Illustrated with original maps, advertisements, and temperance propaganda, their brief history is told amidst a tangle of licensing laws, rogue magistrates, irate brewers, ardent temperance organizers, and accounts of the complex role alcohol played across all levels of Victorian society.

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  1. Print length
    208 pages
  2. Language
    English
  3. Publisher
    Bodleian Library, University of Oxford
  4. Publication date
    July 5, 2024
  5. Dimensions
    6.93 x 0.87 x 8.98 inches
  6. ISBN-10
    1851245782
  7. ISBN-13
    978-1851245789
  8. See all details
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Editorial Reviews

Review

"Anyone tempted to buy this book as a ribald stocking-filler for a boozy uncle, may, on first inspection, find reason to pause. Kris Butler’s text is not po-faced and the book includes, alongside reproductions of the said maps, some wonderfully bright and intentionally attractive period examples of tipple-related advertising." ― Country Life

"The author steers us through a historical tangle of licensing acts, legal disputes and furious brewers. At least initially, temperance mapping proved surprisingly effective. The story is illuminated with illustrations that bring much-needed bursts of color and character to the somewhat technical drink maps themselves. . . .To anyone with an interest in the sheer variety of cartography, Butler's passion project will be a refreshing addition to the shelf of the bookcase dedicated to that subject. Works such as this preserve areas of map history that have been—and might well otherwise always have been—overlooked, and leave one thirsty for more. To that, we should raise a glass." ― Literary Review

"Butler seeks to tell the story of these unusual Victorian documents and come to some sort of conclusion about whether they ultimately proved to be thought-provoking or thirst-provoking. It’s a well-designed publication on high quality paper that does full justice to the many maps and diagrams displayed across its 192 pages that help to tell the tale that begins with Temperance Movement seeking to use visual documents in the form of maps to highlight the high density of places selling alcohol in UK cities and towns. . . .The potential dryness of the topic of Drink Maps is overcome by the accessibility of Butler’s writing style and anybody interested in beer and its social impact will find plenty of interest in this publication." ― Beer Insider

"A brilliant, intoxicating book about the alliance of maps and the temperance movement in Victorian England. Butler has produced a powerful and beautifully illustrated account of the power of maps and the scale of addiction in nineteenth-century England, and in the process has identified a whole new cartographic genre." -- Jerry Brotton | author of "Fifty Maps and the Stories they Tell"

About the Author

Kris Butler is a lawyer, past president of the Boston Map Society, and currently serves on the board of the Washington Map Society.

Product details

  • Publisher ‏ : ‎ Bodleian Library, University of Oxford (July 5, 2024)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 1851245782
  • ISBN-13 ‏ : ‎ 978-1851245789
  • Item Weight ‏ : ‎ 1.75 pounds
  • Dimensions ‏ : ‎ 6.93 x 0.87 x 8.98 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 5 ratings

About the author

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Kris Butler

Kris Butler

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Customer reviews

4.5 out of 5 stars
5 global ratings

Top reviews from the United States

Kelly
5.0 out of 5 stars Maps of local pubs - what could go wrong?
Reviewed in the United States on July 22, 2024
A fascinating look at the use of data visuals in the industrial age. Like many I had expected the drink maps to be a historic pub crawl guide. It was fascinating to read about their intended use as a method to open the eyes of the public to the dangers of alcohol. Like many data visuals they may have missed an opportunity to gain an emotional connection with the audience. As readers seemed to sometimes shift their focus instead on the accuracy or validity of the maps. I also found the stories of accepted drinking practices of the age to be surprising, from kids being allowed to pick up alcohol for their parents to the fathers failing in their paternal role by wasting their paycheck on booze. All in all very well written and a fun read beginning to end.
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Top reviews from other countries

Bertie
3.0 out of 5 stars Very niche
Reviewed in the United Kingdom on July 4, 2024
Verified Purchase
Incredibly well researched historically. Not for the disinterested.
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