In 2014, Amazon introduced Echo, a new category of device designed around your voice. It is hands-free and always on—you can ask Echo for information, music, news, sports scores, and weather from across the room and get results or answers instantly. Echo leverages Amazon Web Services to continue to learn and add functionality over time.
Tucked under Echo's light ring are seven microphones. These sensors use beam-forming technology to hear you from any direction, even when Echo is playing music. Echo uses on-device keyword spotting to detect the wake word. When Echo detects the wake word, it lights up and streams audio to the cloud, using AWS to recognize and respond to your request.
Echo delivers crisp vocals with dynamic bass response. Its dual downward-firing speakers produce 360 degree audio to fill the room with immersive sound. Echo provides hands-free voice control for Amazon Music, Prime Music, Pandora, iHeartRadio, and TuneIn.
"Dear World - Amazon Echo is freaking amazing. <3" -@psomom
Echo can be used for information, music, news, sports scores, and weather from across the room—getting results or answers instantly.
Amazon has released a limited preview of the Alexa SDK to enable developers, content creators, and service providers to build apps and experiences for Echo.
Amazon Prime - One of the World's Most Popular Subscription Services
One of the World's Most Popular Subscription Services
In February 2005, Amazon launched Prime: an all-you-can-eat express shipping membership program for about a million products.
Amazon Web Services - Our Cloud & Infrastructure Platform
Amazon Web Services
Our Cloud & Infrastructure Platform
AWS is a broad set of compute, storage, database, analytics, application, and deployment services.
Amazon Marketplace - Selling Products to Millions of Customers
Selling Products to Millions of Customers
Sellers on Marketplace list their products with no listing fee and have their products featured right alongside items carried by Amazon.
Amazon Echo - A Device Designed Around Your Voice
A Device Designed Around Your Voice
A new category of device that you can ask for information, music, news and more.
Prime Now - One-Hour Delivery for Prime Members
One-Hour Delivery for Prime Members
Prime Now customers can have tens of thousands of items delivered within one hour.
Today’s brightest startups, now on Amazon
An ever-expanding collection of emerging innovations from popular crowdfunding platforms, venture capital firms, startup incubators and accelerators.
Prime Air - Packages in 30 Minutes or Less
Packages in 30 Minutes or Less
Amazon's future 30-minutes-or-less drone delivery system.
Career Choice - Amazon Pre-Pays up to 95% of Tuition for Courses Related to In-Demand Fields
Amazon Pre-Pays up to 95% of Tuition for Courses Related to In-Demand Fields
In July 2012 Amazon launched a program to expand choices available to our associates in their future careers.
Customer Reviews - Helping Customers Make Better Purchase Decisions
Helping Customers Make Better Purchase Decisions
Customer reviews were one of our earliest innovations, and many people thought we were nuts.
Dash Buttons - 1-Click Ordering at Home
1-Click Ordering at Home
Dash Button makes re-ordering frequently-used household items as easy as a push of a button.
Frustration-Free Packaging - Recyclable and Comes Without Excess Packaging Materials
Recyclable and Comes Without Excess Packaging Materials
We've all had wrap rage from going head-to-head with impossible-to-open packaging. So in 2008 we set out to solve the problem.
Fulfillment By Amazon - Used By Sellers Around the World
Fulfillment By Amazon
Used by Sellers Around the World
FBA enables sellers to use Amazon's fulfillment centers to store, pack & ship products to customers around the world.
Amazon Wind Farm - Powering the Future
Amazon Wind and Solar Farms
Powering the Future
Amazon Wind and Solar Farms will power current and future AWS Cloud datacenters.
Amazon Fire TV - Tiny Box, Seamless Streaming
Amazon Fire TV
Tiny Box, Seamless Streaming
Fire TV plugs into your HDTV for easy access to TV shows and movies, music, etc.—all accessible with voice search that actually works.
AmazonFresh - Same-Day and Early Morning Grocery Delivery
Same-Day and Early Morning Grocery Delivery
AmazonFresh delivers groceries—and much more—to your door before you wake up.
Recycling Energy - Reusing Heat in Amazon Offices
Reusing Heat in Amazon Offices
Amazon's newest buildings in Seattle will be heated by recycling energy from a nearby data center.
1-Click - Streamlining Online Buying
Streamlining Online Buying
In 1997, Amazon launched 1-Click, an innovation that gives customers the ability to make purchases on the Web with just one click of the mouse—no more entering the same information over and over again for each purchase.
Fire Tablets - Bringing Movies, TV Shows, Apps and Much More to Customers' Hands
Bringing Movies, TV Shows, Apps and Much More to Customers' Hands
Fire tablets use cutting edge technology to bring shows, Amazon products and services to customers.
The Mayday Button - Connect to an Amazon Tech Advisor -- Live on Your Screen
The Mayday Button
Connect to an Amazon Tech Advisor—Live on Your Screen
Launched in September 2013, the Mayday button provides live, on-device tech support—24x7, 365 days a year, and it's free.
Kindle - A First-of-Its-Kind Portable Reader
A First-of-Its-Kind Portable Reader
Amazon introduced the Kindle in November 2007 with the vision of offering every book ever written in any language, all available within 60 seconds.
Amazon Fulfillment Network - Cutting Edge Technology, 50,000+ Employees
Amazon Fulfillment Network
Cutting Edge Technology, 50,000+ Employees
Amazon's fulfillment centers feature cutting edge technology and tens of thousands of full-time jobs around the world.
Did you know? Amazon built Prime Now in just 111 days to innovate for customers around speed of delivery—customers in several cities can now get their orders in an hour or less. Find out more.