We're a company of builders. Of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we're always looking for the next one.
Scroll DownAmazon Prime - One of the World's Most Popular Subscription Services
Prime
One of the World's Most Popular Subscription Services
In February 2005, Amazon launched Prime: an all-you-can-eat express shipping membership program for about a million products.
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Amazon Web Services - Our Cloud & Infrastructure Platform
Amazon Web Services
Our Cloud & Infrastructure Platform
AWS is a broad set of compute, storage, database, analytics, application, and deployment services.
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Amazon Marketplace - Selling Products to Millions of Customers
Marketplace
Selling Products to Millions of Customers
Sellers on Marketplace list their products with no listing fee and have their products featured right alongside items carried by Amazon.
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Amazon Echo - A Device Designed Around Your Voice
Amazon Echo
A Device Designed Around Your Voice
A new category of device that you can ask for information, music, news and more.
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Prime Now - One-Hour Delivery for Prime Members
Prime Now
One-Hour Delivery for Prime Members
Prime Now customers can have tens of thousands of items delivered within one hour.
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Amazon Launchpad
Amazon Launchpad
Today’s brightest startups, now on Amazon
An ever-expanding collection of emerging innovations from popular crowdfunding platforms, venture capital firms, startup incubators and accelerators.
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Prime Air - Packages in 30 Minutes or Less
Prime Air
Packages in 30 Minutes or Less
Amazon's future 30-minutes-or-less drone delivery system.
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Career Choice - Amazon Pre-Pays up to 95% of Tuition for Courses Related to In-Demand Fields
Career Choice
Amazon Pre-Pays up to 95% of Tuition for Courses Related to In-Demand Fields
In July 2012 Amazon launched a program to expand choices available to our associates in their future careers.
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Customer Reviews - Helping Customers Make Better Purchase Decisions
Customer Reviews
Helping Customers Make Better Purchase Decisions
Customer reviews were one of our earliest innovations, and many people thought we were nuts.
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Dash Buttons - 1-Click Ordering at Home
Dash Button
1-Click Ordering at Home
Dash Button makes re-ordering frequently-used household items as easy as a push of a button.
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Frustration-Free Packaging - Recyclable and Comes Without Excess Packaging Materials
Frustration-Free Packaging
Recyclable and Comes Without Excess Packaging Materials
We've all had wrap rage from going head-to-head with impossible-to-open packaging. So in 2008 we set out to solve the problem.
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Fulfillment By Amazon - Used By Sellers Around the World
Fulfillment By Amazon
Used by Sellers Around the World
FBA enables sellers to use Amazon's fulfillment centers to store, pack & ship products to customers around the world.
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Amazon Wind Farm - Powering the Future
Amazon Wind and Solar Farms
Powering the Future
Amazon Wind and Solar Farms will power current and future AWS Cloud datacenters.
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Amazon Fire TV - Tiny Box, Seamless Streaming
Amazon Fire TV
Tiny Box, Seamless Streaming
Fire TV plugs into your HDTV for easy access to TV shows and movies, music, etc.—all accessible with voice search that actually works.
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AmazonFresh - Same-Day and Early Morning Grocery Delivery
AmazonFresh
Same-Day and Early Morning Grocery Delivery
AmazonFresh delivers groceries—and much more—to your door before you wake up.
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Recycling Energy - Reusing Heat in Amazon Offices
Recycling Energy
Reusing Heat in Amazon Offices
Amazon's newest buildings in Seattle will be heated by recycling energy from a nearby data center.
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1-Click - Streamlining Online Buying
1-Click
Streamlining Online Buying
In 1997, Amazon launched 1-Click, an innovation that gives customers the ability to make purchases on the Web with just one click of the mouse—no more entering the same information over and over again for each purchase.
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Fire Tablets - Bringing Movies, TV Shows, Apps and Much More to Customers' Hands
Fire Tablets
Bringing Movies, TV Shows, Apps and Much More to Customers' Hands
Fire tablets use cutting edge technology to bring shows, Amazon products and services to customers.
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The Mayday Button - Connect to an Amazon Tech Advisor -- Live on Your Screen
The Mayday Button
Connect to an Amazon Tech Advisor—Live on Your Screen
Launched in September 2013, the Mayday button provides live, on-device tech support—24x7, 365 days a year, and it's free.
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Kindle - A First-of-Its-Kind Portable Reader
Kindle
A First-of-Its-Kind Portable Reader
Amazon introduced the Kindle in November 2007 with the vision of offering every book ever written in any language, all available within 60 seconds.
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Amazon Fulfillment Network - Cutting Edge Technology, 50,000+ Employees
Amazon Fulfillment Network
Cutting Edge Technology, 50,000+ Employees
Amazon's fulfillment centers feature cutting edge technology and tens of thousands of full-time jobs around the world.
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Did you know? Amazon built Prime Now in just 111 days to innovate for customers around speed of delivery—customers in several cities can now get their orders in an hour or less. Find out more.