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The art of plain talk, Hardcover – 1946
"Children of Blood and Bone"
Tomi Adeyemi conjures a stunning world of dark magic and danger in her West African-inspired fantasy debut. Learn more
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Rudolf Flesch investigated the psychology of *reading* and merged that into advice on how to write to be read. This book is the result. It's a how-to manual that's plenty relevant some 65 years later. It's the direct mail equivalent of sales advice that emphasizes the listener's experience as the speaker's touchstone. Flesch advises that we write as we speak -- which may differ from how we've become habituated to write formally in school or business contexts. He further advises that we speak as we think. And when preparing to write or speak, Flesch advises that we think about what we experience with our five senses. It's good stuff, especially as a backdrop for Mal Warwick's well-tested formulas for fundraising letters.
The book can be compared with "Writing that works", which is a great book as well.