I am always sceptical of buying new tanning lotion offline instead of from a tanning bed. I was looking for something not too expensive but would still give a good color. I had previously been using Designer Skin Black 20x which here on Amazon retailed for a little over $40 but I bought it at the tanning bed for almost DOUBLE that. This tanning lotion works BETTER than the high end lotion I was previously using. I have been using this for about a week, tanning almost everyday (trying to get a tan before an event) and I LOVE the color I got. It is a heavily bronzed lotion so it will make your hands orange after if you do not wipe of the excessive before getting in the tanning bed. (I just use a papertowl and scrub my palms really well and make sure to wash them after I get out). I really do look as though I have been at the beach for a weeks vacation. This lotion also smells AMAZING. If this scent was made into a purfume I would wear it. Its a sweet coconut smell but it is not over powering. The one thing I am really impressed with is the fact that it does NOT DRY MY SKIN OUT. My skin glows when I use this and I have not had a problem with it being overly dry as I did previously with my high end lotion. I do think having a base tan really helped but I do not think that it is neccessary. I would highly recommend.