Not disappointed with Kwik's book. But if you've dug the internet about him and especialy his YouTube, most notions he presents in the book are a wrap up of that together with many great book references and borrowed ideas. There's no denying he does offer some novelty and he's talented at wording it. However if you're a voracious consumer of the contemporary self-help best-sellers then you'll notice the spin-offs. The parts where he inserted self-advertisement of his other products irritated me a bit and disrupted some of the content experience for me and the 25% end of the book was just references and index (which was too much for any book I'm reading and I've put this in reviews before). If you're not a voracious book reader then this book will all be new to you and I encourage you to read it. Some advice from it was really great and helpful and his methods of shrinking big ideas into acronyms has always been an easy tool. Expect repetitions of his work hear to toe if you're already familiar with him in the media.