It's a little pricey but my hair has these wild hairs now that I'm getting older and hair is getting gray. Gray hair is coarse, and I've have been using ' Soft ' shampoo and conditioner from what my stylist told me. I had to use too much of it to get my hair clean. It didn't control my wild hairs that frizz or stand straight up. This has given my hair strength, calmed the wild ones, and it is like shampoo and conditioner all wrapped up in one. I wanted to know if it would clean my hair with very little product, so I used around a dime size of the 'slimy' shampoo. The texture was a surprise, but it lathered really well. My hair was squeaky clean. With very little product! The smell is subtle and goes away after a while. To me, the price is just right considering you only need a small amount to get your hair clean and shiny. I love this product!