I am just horrible at drinking enough water. On some days, I go all day and then realize I am dehydrated when my mouth starts feeling dry. BAD! However, on DAY ONE of owning this bottle, I consumed 64 ounces of water with no problem at all. The bottle is well-made, and has encouraging phrases on it, but my favorite thing about it is that the straw is so large that it actually makes it effortless to drink the water. You're getting a lot in each swig, so you're constantly seeing the water line go down. I will take care of this bottle religiously, and if I ever need another one, it will be the same type and brand. By the way, the paracord handle is a little tricky to figure out, but once you do, it makes carrying the bottle a cinch...and looks cool, too. HUGE WIN. Worth every penny!!! Purchased a blue one for my husband as well.