This cord is made by Xuanhua (in China) and is marked as such at both the connectors and on the cable itself. The cable has no Champion branding or markings. I figured it was worth paying a little more than the "off-brand" options to get something you can trust. Unfortunately I paid more but ended up with the "off-brand" anyways. Could have saved quite a bit to just buy a Xuanhua cord without the Champion box. Pretty disappointing and feel a bit deceived.