I do not love water at all. I can add crystal light packets or Mio to make it taste better - but then the bottle usually takes on the faint taste of previous flavors. This bottle is a game changer! I decided that I needed to start drinking water and this is the way to do it! Taking small sips every hour is no big deal. I drink 64ozs of water everyday and its effortless. Also the spout allows water to come out quickly. I also love the fact that it has a locking lid. I bought the blue color and it is awesome!