Like others I was impressed by the packaging and mainly by the quality of the cables themselves. I bought two, one for my PS4 Pro and for my Xbox One X which I uploaded from the game RDR2. There definitely is a difference in picture and sound quality on my Hisense 43 inch roku 4k tv. My previous cables only supported 1.4 which effects the Hertz refresh and color. 2.0 allows full 4k sound and visual at higher bit color and processes faster. My older cables only transferred data at 6gbs which effects games by bottlenecking data in high rendering games. These new cables also have a built in ethernet which allows data to transfer faster especially on long cables. Btw I've seen some reviews that customers were complaining about support, my advice is do not contact the seller, contact Atevon who have a wonderful support team and will replace your cable free and fast if they do not function properly. The seller doesn't have no warranty and will likely tell you to contact Atevon. A little tip for gamers. Do not put your console close to walls or anyplace that will obstruct airflow because of heat. This will cause your cables to get really hot and could effect performance or overheating with the cables. I always keep my consoles about 7 to 8 inches away from the wall on my computer desk and they don't get hot. I purchased another cable because I like the performance and quality of the Atevon cables. Very happy with my purchase.