This is the baby shampoo I always buy. It has a mild, pleasant scent and has never irritated my kids' skin. I also love the pump design of the dispenser. It's so much more efficient for everyday use than a squeeze bottle. I will say that it is hard to get about the last half inch of shampoo out of the bottle, but for me it's worth the convenience. This has gotten in my child's eyes and has not seemed to bother him much. I liked that it shipped with an adhesive tape over the top of the pump to keep it from leaking in transit.