The Garmin Instinct is really great, but maybe not as "fancy" as some might want. First of all, as a reference, I already own the Garmin Fenix 5 plus... meaning I have the "fancier" version of the Instinct. But the ruggedness of the Instinct, and the fact that it totally reminds me of the screen on the old Fitbit Surge is why I like it! Think about it... take the Fitbit Surge's super-readable (always-on) square face... and wrap a round rugged bezel around it... throw in Garmin Fenix functionality... and what's not to like?!? LOL. And if you read in the online reviews that it reminds reviewers of a Casio g-shock watch... they're right! And that's the other reason I like it. Drop the Instinct, bang it on a wall, take it in any environment... and still get the Garmin accurate GPS, heart rate, stress and sleep tracking?... excellent!