This is one of the most important books to be written about the Trump era. It explains not just Trump's behavior but the interaction between Trump, the people around him (enablers), the people who voted for him, and how he uses the media and those who oppose him to become stronger. It explains why we need to stop focusing on the voters as the issue and educate ourselves about the techniques he is using because that's where the real problem lies. Hassan has identified a social psychological, systematic series of techniques Trump is using that is clearly documented in cults, as well as other situations (e.g., human trafficking, domestic abuse, etc.). What I also like, however, is that he doesn't just describe the problem. He also goes into how to help yourself know if you're a victim of mind control and, perhaps more importantly, what to do if you're talking to someone who is a Trump supporter and has been indoctrinated. These techniques would work in ANY SITUATION in which someone has been a victim of undue influence. This book is priceless. Read it.