I bought the unflavored one and wasn't surprised by the taste, as others have frequently mentioned (1 star less solely for the taste). Unless you thoroughly blend it via a blender, the powder doesn't dissolve completely and you will taste the individual grains. The taste definitely will turn most off but mixing it with fruit juice does help. Drink it quickly like water without lingering on the taste.
Taste aside, I like this powder. It doesn't have any artificial sweeteners or additives like most protein supplements on the market that are filled with sucralose or acesulfame potassium. Most importantly, it's just a protein supplement without being fortified with excessive amounts of vitamins and minerals. Too many supplements nowadays include more than a dozen vitamins and minerals which can easily put you over the RDA.
If you need a quality protein supplement without all the artificial crap in the more popular brands that are being sold nowadays, you won't be disappointed by this one. Except maybe by the taste.