For those of us responsible for running a company, it is sometimes difficult to step back and see the big picture rather than focusing on the day to day operational details. This book helped me step back and look at my business from a strategic standpoint. All businesses want to be the "Go To" for their customers, but achieving that status is not easy. The author provides a step by step approach for a business to become the Go To for their customers, and it is presented clearly, concisely and with plenty of real life examples. It is a valuable addition to my library.