This stuff is amazing. I have very straight, hard to curl lashes. And I don't wear liner or shadow, but love the look of a mascara'd eye. I have bought $25 curlers and mascaras that claim to hold curls and lengthen lashes. They just didn't work for me. I happened to see this and thought, it's pretty fairly priced, let's see if it works. It does! After curling my eyelash (Important to do only 1 eye at a time) I CAKE it on, like ridiculous amounts. It's white in color so you can see how much you're applying. You have about 30ish seconds before it dries. Then, apply your mascara over it. It really increases length and thickness (whoa, sounds like I'm reviewing something else!) I've actually gotten compliments on my eyes for the first time in my life. It will be a forever part of my simple makeup routine from now on.