I got this powder a few days ago. As soon as I opened the Amazon packaging box, I could already smell the rose fragrance. I have been looking for a true rose scent product in a long time, but most of the beauty products that has a "rose" label does not smell like a rose. I use this powder every time after shower, it keeps me dry in this muggy summer, and it makes me smell so good. I am very happy with the product.