I am not sure why, but this was a really difficult process. I tried to give someone with a Prime membership a Season of Dr. Who. Amazon told me the only way to do that was to send a gift card with the money amount on it. Although my friend was able to receive it eventually, it took several day, several contacts with Amazon Customer Service, and a lot of hastle for the person I was trying to give the gift to. I’m afraid I will have to be more cautious in the future. I have gifted Kindle books in the past with no trouble, but wierdly, giving a gift card seems to be a fraught process.