(Full disclosure: I got this book for review at no cost for me)
"Implementing Automated Software Testing" walks the reader through the each of the phases necessary for going from a manual testing environment to an automated one. The book is written mostly in general terms, making it useful for most environments, regardless of the type of applications being tested.
The book reads like a compilation of tips accumulated over the course of years of experience by the authors. It can almost be described as vaccination: If you don't read the book you might not make all the mistakes it tries to prevent, but if you do read it, you'll instinctively know how to make good decisions and what to do next.
Content is organized in a very logical manner. It starts defining why AST is beneficial and how to introduce it to the current environment, including presenting the business case. From there it goes to the main subject, implementation, followed by results measurement, and personnel roles in the project.
Overall, the book is very well written. Points are made quickly and in simple terms. The page layout and fonts make the book easy to read.
The book is a very valuable tool for managers and team leads of software QA. If read before starting an AST project, it will save the reader from many of the common mistakes made by many.