I read the reviews on this prior to purchasing, due to the fact, I have such small lashes I am constantly trying to find some kind of mascara that makes them look longer and fuller. So when this came in I went straight to a mirror to try it out. There are a few things you need to watch when using this product. 1. Make sure when you open it it is not all clumped together. 2. wipe off all the excess on the brush 3. Start at the base of your eyelash and work to the tip 4. Wait a few seconds before applying the second coat ( you do not want it to still be completely wet as it will clump your lashes together) And we all no how bad it will be if they are completely dry. This mascara will make you lashes look long and beautiful. I absolutely love this mascara and the price is a lot cheaper than any drugstore. I love L'Oreal's mascara and the volume and length you get from this is amazing. When I take a few minutes to put this on I get tons of compliments on my eyes. It is also extremely easy to remove I use lotion or soap. And it is hard to believe but with lotion it will come right off so much quicker than anything else. I hope this review helped some one.