I have bought all kinds of primers, all kinds of prices. I think this one is just as good as the high end ones at 3x the price. I order it regularly because I feel it is important to only use it for a month then pitch it because of potential bacteria. You don't want to do that too often with the 25$ name version that you bought at Neiman's. Besides, l'oreal is the parent company for lancome and many other lines. They have bought IT cosmetics too. My guess - it's all from the same pot... Just different packaging. This is a good product and a good price.