I've tried HUEL before, and I liked it a lot. It doesn't taste sweet- neutral flavor. BUT, wanted to try something organic and this brand seems to have all the right stuff in it's blend. I am NOT a diabetic, however, THIS ONE IS WAAAY TOO SWEET! Nowhere in the description did I see that it contains Stevia - but it does. It's in the list of ingredients way down near the bottom. Had I known that I wouldn’t have ordered this. The product promos say: "NO SUGAR ADDED" and that may be true, but STEIVIA IS A SWEETNER AND A SUGAR REPLACEMENT. I am not happy with my purchase!