I have had this product for 10 days and use it daily. I use it to mix my collagen and creamer in my morning coffee and then I use it several times during the day to mix my grandchild’s bottle formula. I like that I can either froth my creamer or use it to mix the powder baby formula. The last frother, different vendor, I purchased lasted for 18 months, which was good. But you had to hold the button down continuously for the frother to work, I feel this was the cause to wear down the mechanism. This new one, you press button down to turn on and press again to turn off...which I find is a great feature. Easy to clean and hangs sturdy on the stand. Power is great and it is much quieter than my last frother. Time will tell on how long it will last as I use it several times daily.